Tag: email marketing lists

10 basic email marketing checks

I used to be a police officer. You might think this will not help your email marketing returns, but all will become clear. I stopped a car, the driver of which had failed to give precedence at a roundabout. I walked up to the car, following the standard checks of index plate, tax disc and … READ MORE »

Poor Results? Do More Than Just The Basics

  You’ve been in email marketing for a while, and have enough subscribers to make it a worthwhile endeavour. You’ve run a few campaigns, improving a bit each time, but you seem to have reached a plateau. The graphs are not inspiring.  Let’s assume that, like most people in your position, you’ve checked all the … READ MORE »

Your About Us page – So What About It?

Your website should be a source of leads and subscribers to your email marketing lists. So why clutter it with an About Us page? From what I’ve found when researching this article, most company websites have them. They are often beautifully laid out, the text generally inspired and the images well chosen.  How irritating is … READ MORE »

Advocates, the holy grail of email marketing

The final stage of the marketing funnel model is Advocacy. It’s the aspect that gives the greatest returns. After all, potential customers believe reviews before whatever you say in an email marketing campaign. Get advocacy sorted and so is your company’s future.  It is not the easiest aspect of the marketing funnel to crack, though … READ MORE »

Listen to your customers and retain them

I’ve recently read that the chances of selling to an existing customer is twelve times that of selling to a new prospect. The figure should not come as a surprise. Your email marketing plan should take this statistic to heart.  Customer retention means higher profits and lower costs. The journey from lead to subscriber to … READ MORE »

Awareness – the start of the email marketing funnel

Making yourself apparent to your target audience has always been the difficult aspect of email marketing. No matter how good your offers are, if your customers are not aware of them, they won’t sell.  The more blanket forms of advertising, such as TV and other types of what we might call scatter-gun methods, have been … READ MORE »

Four ways to ensure that you are trustworthy

The trade journals, as well as mainstream news media, have frequent reports on how advertising doesn’t work, and how people believe they are unaffected by it. Both are fantasy, as you will prove. Email marketing is advertising, simple and, hopefully, pure. It works, or else you would not sell.  Facebook adverts, we are told time … READ MORE »

Multiple options can reduce open rates

We ensure our headlines can be not only read but understood in a fraction of a second. A few words are all that we need in the preheader. Completion must be just a couple of clicks away. Yet we so often allow the subscriber a multitude of choices in the, largely false, expectation that they … READ MORE »

Too much choice in email marketing?

I intended to buy a rather expensive item. I researched what was available, read the brochures, and, with girded loins to protect me, I invited my chosen company to send a representative. She left without me having signed on the bottom line and my reasons provide learning points for email marketing. Unknown to me the … READ MORE »

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