Tag: subscribers

CTSI in particulars

We introduced you to the broad intent of the CTSI Guide to Pricing (the Guide) recently but it is too much of a fundamental change to cover in 500 words. Here we go into a bit more depth, although we’ll limit ourselves to practical advice. You must read the Guidance to understand its full provisions. … READ MORE »

What’s coming for email marketing in 2017?

It is that time of year again when pundits predict what is in store for email marketing in the year ahead. Such articles make the writers nervous; too specific and there is little chance of being correct, to vague and there’s nothing said. So what are they all saying? There are certain developments that everyone … READ MORE »

What to do with returns?

There is ample evidence to show that a simple and straightforward returns policy increases customer confidence and therefore purchases. We also know that if the process is delayed, difficult or there are obstructions, subscribers to your email marketing lists will tick the box to unsubscribe. Clearly, it is in your interests to devise a procedure … READ MORE »

All data sources have value

The returns from an email marketing campaign are comfortingly dependable. There can be no arguments about the raw data although it does have to be interpreted to an extent. But there are other sources of information that can be used with such metrics to target subscribers. Further, not all subscribers are created equal and calculating … READ MORE »

Other sources of metrics

We have emphasised that returns from email marketing are what differentiates us from other methods of marketing, those ones with a lower return on investment. We can target an email with a precision unknown just a few years ago. Your subscribers can be classified in other, more traditional ways than by returns only. Do not, … READ MORE »

What MPs say

I know a TV current affairs programme producer who speaks frequently to MPs and others who have authority and power over us. It is remarkably difficult to get him talking on specifics, such as how email marketing is likely to be affected by any pending decisions. We chatted this weekend and he was, for him, … READ MORE »

Testing aspects of email marketing

Software to allow you to test individual aspects of the whole process is what gives us the edge over other forms of marketing. We know; others guess. Nothing is certain. There are accepted best practices that most agree on, but they are suggestions. You know best, but bear the following in mind when testing. 1/ … READ MORE »

How many questions in a form

It seems I have been wrong. I’ve said that in all probability, the fewer the number of questions in a form the higher the completion rate. You will, of course, want as much detail as possible and it is the eternal balance between completion rates and information. The obvious answer has been to limit the … READ MORE »

Multi page forms

Email marketing truths are not eternal. Circumstances change in response to outside forces as well and internal ones, and you should change with them. Let’s face it, if you don’t, your competitors will and you will fall behind. Take forms; everyone, including me, has said that the shorter the forms the more people will complete … READ MORE »

Yahoo!’s security breach & email marketing

500 million is just a number. It is so big that it is impossible to take in. It could be described as one person for every mile to the Moon but it would not explain the sheer quantity of victims. We might just as well say it’s a really big number. The news was widely … READ MORE »

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