Tag: subscribers

Testing aspects of email marketing

Software to allow you to test individual aspects of the whole process is what gives us the edge over other forms of marketing. We know; others guess. Nothing is certain. There are accepted best practices that most agree on, but they are suggestions. You know best, but bear the following in mind when testing. 1/ … READ MORE »

How many questions in a form

It seems I have been wrong. I’ve said that in all probability, the fewer the number of questions in a form the higher the completion rate. You will, of course, want as much detail as possible and it is the eternal balance between completion rates and information. The obvious answer has been to limit the … READ MORE »

Multi page forms

Email marketing truths are not eternal. Circumstances change in response to outside forces as well and internal ones, and you should change with them. Let’s face it, if you don’t, your competitors will and you will fall behind. Take forms; everyone, including me, has said that the shorter the forms the more people will complete … READ MORE »

Yahoo!’s security breach & email marketing

500 million is just a number. It is so big that it is impossible to take in. It could be described as one person for every mile to the Moon but it would not explain the sheer quantity of victims. We might just as well say it’s a really big number. The news was widely … READ MORE »

The Yahoo! hacking & email marketing

From late December 2013 to early January 2014 advertisements on the yahoo.com website contained malware, or to use the company’s explanation, did not meet editorial guidelines. Malware can collect passwords, credit card numbers and other personal details. In effect, it spies on your computer activity. I remember the occasion with some degree of clarity as … READ MORE »

User experience in email marketing

It has been said many times, and often on here, that email marketing is just the same as what we called selling. The same techniques that proved successful in the ‘old days’ can be used just as effectively now despite email marketing lists giving us so much more information. You can see such processes in … READ MORE »

Believing in your price

The rush to the lowest possible price benefits no company. You need to work to a business plan that gives you a fair return, allows you to invest and to improve. There are companies that are in it for the short term and these can eat into your profits. I'm telling you nothing new of … READ MORE »

Improving user experience & email marketing

For a change, I’ll answer the question set by the title in the first paragraph: it will increase profits. There is much research available on the subject and the conclusions only disagree by how much improving user experience will benefit a company selling online. They all agree it is an essential. It sounds like something … READ MORE »

Personal email marketing

We’ve mentioned personalising your email marketing campaigns before on these pages, but there is a further step you can take that can provide a number of benefits. It requires careful planning. To be personal means opening the details of your business, or even private, life to a limited extent. It is a big step and … READ MORE »

Email marketing price wars

It is your worst nightmare. You’ve priced everything from planning to delivery, picked a price that is competitive but which still returns a reasonable profit, perhaps a little above your baseline to allow for ‘specials’, and your email marketing campaign is about to go live when you are undercut by a similar item from your … READ MORE »

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