Tag: triggered email

Not letting go

We’ve recently covered how to improve your figures for abandoned carts, the most frustrating part of email marketing, by modifying the process. No matter how successful you are in reducing the percentage there will always be those who will almost but not quite commit to purchasing. The one essential is not to let them escape. … READ MORE »

Chasing up abandoned shopping carts

We recently covered how you can reduce the percentage of abandoned shopping carts, the bane of email marketing. Rates as high as 70% have been reported. This shows that there’s more than enough room for improvement. Even if, because of all your improvements, the rate has dropped considerably, there will still be those who, infuriatingly, … READ MORE »

Keywords in email copy

We mentioned in a previous article that a government website will no longer use Latin abbreviations in future posts. Despite a clear, of course, explanation of the logic behind the decision, it has been criticised in the press. In essence, the company is writing targeted copy. If you want those on your email marketing lists … READ MORE »

Keywords in email marketing copy

All writers are hurt when they realise that their carefully crafted copy in a marketing email is only scanned. That doesn’t mean that all the effort they put into the text is wasted. However, it makes writing and editing it that much more difficult. You understand how Google uses keywords, at least as far as … READ MORE »

There is no excuse for an ugly marketing email

Way back, when I was a graphic design student, I had an instructor who used a phrase that every student dreaded. It was said in English with a heavy German accept: “There is no excuse for ugly.” It wasn’t particularly helpful with regards to specifics, but it made his feelings apparent, as were one’s chances … READ MORE »

Doubles all round for email marketing?

There is no doubt that double opt-in, i.e. where a subscriber, however they subscribed, is sent an email asking for confirmation that they wish to receive your offers, gives better results that the single opt-in. All research confirms this, the only dispute being by how much. However, most samples are taken from a range of … READ MORE »

WizEmail Blog :: A festive prompt

Christmas is nearly on us. Advent calendars across the country have open doors so there is only one thing for us in email marketing to do: plan for Easter. We are just recovering from Black Friday and there are still the presents to send off, let alone be given, and here we are talking about … READ MORE »

Using anniversaries in email marketing

It was my birthday earlier in the month. My day started with an opening of birthday cards and phone calls from my children, and then it was back to writing about email marketing. I have an email address I use for research on the subject and on Mondays I check to see what has been … READ MORE »

Personalisation and email marketing

Personalisation has been proved to be an effective marketing tool. If you build a working relationship with a customer, they are more likely to buy. Further, clicking the unsubscribe button becomes more difficult for them. Automated responses can be a simple way of making your email marketing campaign more personal and what better way than … READ MORE »

Basic Testing Methods

Testing all aspects of your email campaigns is the only way of ensuring you extract full value out of your email marketing software. The statistics that emerge are clear, precise and, unfortunately many feel, inarguable. Testing proves, and that is its strength. You will be able to access a considerable quantity of data through your … READ MORE »

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