Email Campaign Management

Everything is advertising

99% of millennials, most of whom have an iphone or ipad, reckon that advertising has no effect on them. Anyone in email marketing can see the non sequitur. You will probably want to know the names of the 99%. They are not so much your target audience as have targets on them.  That they are … READ MORE »

Try something new in your template redesign

When faced with the choices of free email marketing templates, it is all too easy to panic and pick the next one on the list. That’s the problem with choice. A better way is to have some idea of what will suit your product before a new email marketing campaign. It will be no relief … READ MORE »

Multiple options can reduce open rates

We ensure our headlines can be not only read but understood in a fraction of a second. A few words are all that we need in the preheader. Completion must be just a couple of clicks away. Yet we so often allow the subscriber a multitude of choices in the, largely false, expectation that they … READ MORE »

Too much choice in email marketing?

I intended to buy a rather expensive item. I researched what was available, read the brochures, and, with girded loins to protect me, I invited my chosen company to send a representative. She left without me having signed on the bottom line and my reasons provide learning points for email marketing. Unknown to me the … READ MORE »

Preheader is important to your subscribers

It is best to assume that the default position is that everyone reads their email on a mobile. In other words, you work back from that premise, personalising your segmented email marketing lists for the few who do not. The natural follow-on is that you should design your email marketing campaigns to ensure all aspects … READ MORE »

Effective use of preheaders in email marketing

We’ve recently mentioned how your email marketing open rates depend to a great extent on your choice of Subject Line. You’ll be pleased to know that they need to be supported by a preheader and that these need as much creativity as the Subject Line. As the preheader is known by other titles, I’ll clarify … READ MORE »

Look to other professions for subject lines

I’ve mentioned before, and will mention again, that in order to get ahead of your competitors you must go outside of email marketing to look for ideas that might work for you. Take Subject Lines.  I’ve just written a book and I’m struggling, as always, to come up with the perfect title. It is non-fiction … READ MORE »

Create lists for your summer email campaigns

Have you ever forgotten the obvious items you needed for a holiday? It’s a rhetorical question of course. Who hasn’t started out for the beach looking for a shop that sells sun cream at a price which won’t make you turn red in the face? This is a gap that email marketing can fill.  I’ll … READ MORE »

Email marketing makes happy campers

I used to go camping, way back when; in a tent no less. I thoroughly enjoyed it, especially with my new family. However, the first few times I always turned up at a camp site with one or two items gone AWOL. I took to keeping a list, together with a ‘replace by’ date. I’m … READ MORE »

Is ‘Buy British’ effective in email marketing?

Never go against history. If it did not succeed the first, second and third time, try something else. The past has an inertia that is difficult to overcome. Keeping that in mind, is there any point for having an email marketing campaign focusing on British products? ‘Buy British’ failed in 1931, failed again in the … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS