Email Campaign Management

A quick way to check email marketing copy

Whether you have a professional copy writer or you do it in-house, you should always complete a final check of a marketing email, and landing page come to that, before going live. There is one fail-safe way of doing so. I used to check official documentation, material that might go before a court or be … READ MORE »

Landing page design

You will have designed a top-class marketing email. The customer will have been captivated by your offer. They have clicked through to a landing page. Ask yourself what they will want to be presented with. I prefer a clear and uncluttered design of marketing email and, more importantly, the landing page as well. Call me … READ MORE »

The basics of email marketing landing pages

There’s a maxim in chess, often repeated to beginners, although it goes for all levels: every move you make must threaten the opposition’s king. Some moves will do so indirectly, especially the better the player gets.  In email marketing, everything you place on the landing page must be directed towards ensuring a customer acts in … READ MORE »

Enhance email campaigns for mobile devices

We all know email marketing campaigns should be designed from the ground up for mobile devices. Statistics are great in support of a disputed point, but the argument is over. What you need to know is how to get the best from your next campaign. First the bad news; there is no single way that … READ MORE »

Newsletters support your marketing campaigns

Just as Thor thought that every problem in the world could be solved by hitting it with a big hammer, those who think newsletters are a good idea tend to suggest that they solve most of your email marketing problems. Whilst out of the two, the latter has more evidence to support it, the fact … READ MORE »

When to use jargon in email marketing

There are many who suggest you should never use jargon in a marketing email as it can put off the less knowledgeable. To a certain extent this is good advice.  Jargon has its uses and in many ways is indispensable when needing to reduce copy wordage. The General Data Protection Regulations takes five words and … READ MORE »

Track subscribers to your email marketing lists

In a recent post, we've mentioned how few companies tracked their subscribers’ behaviour online. If this is you then you are missing out on a significant feature of email marketing. Those that do track have an advantage. The behaviour of subscribers to your email marketing list gives you metrics that can be used to segregate … READ MORE »

Testing your click-through rate

There’s only one way of assessing the overall success of an email marketing campaign and that is by the return on investment. It’s the only metric that matters. However, you need to concentrate on the details rather than go for changes to the total.  The function of a marketing email is to get your subscribers … READ MORE »

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