Email Campaign Management

Your First Lead Magnet Campaign

We need subscribers. It is a certainty in the confusing world of starting out in email marketing. The problem is that generating them is neither easy nor cheap. You can buy-in lists, but many feel this does not normally give value for money. It might be better to find those who want what you are … READ MORE »

Should You Give Away Valuable Items?

You have worked hard for everything you’ve got, so why should you give away something just to gain subscribers to your email marketing list? The answer is that it is probably the cheapest way of getting them. Work out how much it costs to gain subscribers in other ways. There’s the cost of a stand … READ MORE »

An Interesting Period For Email Marketing

I have a fascination with history, especially the social and political sides; a bit of a contrast with email marketing. So you’d think I’d be thrilled to be, like you, in the middle of a political crisis. It’s the reverse in fact. I’m worried for the outcome. There will be professors who specialise in Brexit … READ MORE »

Email Marketing Bandwagons

As a relief from, and contrast to, the hectic and forceful world of email marketing, I support my local rugby club. Some years ago, the club was struggling for income and expansion of membership was seen as the best way of bringing in money. Someone suggested having a women’s team. It might seem that we … READ MORE »

No One Got Rich By Giving Things Away

You can’t argue against it. It’s obvious that selling products at a loss does nothing for your ROI, at least not directly. Yet email marketing companies do it. Not only that, the most successful seem to do it more than the others. Therefore, they must have their reasons. For research purposes I subscribed to … READ MORE »

Multitask To Obtain Data On Subscribers

Having lots of subscribers to your email marketing lists might well give you the feeling that you’ve cracked it, but without detailed information on your subscribers, you cannot effectively segment your lists. If that’s a bit of a downer, don’t worry. There are some straightforward ways to gain data on them. The sign-up procedure … READ MORE »

10 basic email marketing checks

I used to be a police officer. You might think this will not help your email marketing returns, but all will become clear. I stopped a car, the driver of which had failed to give precedence at a roundabout. I walked up to the car, following the standard checks of index plate, tax disc and … READ MORE »

Poor Results? Do More Than Just The Basics

You’ve been in email marketing for a while, and have enough subscribers to make it a worthwhile endeavour. You’ve run a few campaigns, improving a bit each time, but you seem to have reached a plateau. The graphs are not inspiring. Let’s assume that, like most people in your position, you’ve checked all the … READ MORE »

Listen to your customers and retain them

I’ve recently read that the chances of selling to an existing customer is twelve times that of selling to a new prospect. The figure should not come as a surprise. Your email marketing plan should take this statistic to heart. Customer retention means higher profits and lower costs. The journey from lead to subscriber to … READ MORE »

Go against received wisdom in email marketing

Let me confess from the beginning that all I’m suggesting is that following the data blindly can often be a poor option. For email marketing, data is a tool, nothing more. It needs to be kept sharp, but be careful of stabbing yourself. Let’s say that you want to split test a new email design. … READ MORE »

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