Email Campaign Management

How to get the best from stock images

The problem with a graphics art degree is that you have a lot of encumbrances to overcome in order to give good advice. Take images. When used in email marketing the need is not for graphic excellence, but to capture the attention of a reader for just enough time to make them read on. With … READ MORE »

How to use stock images in email marketing 

The general advice is not to use stock images for email marketing and website design. The reasoning is quite persuasive. Unique works and your subscribers might think more of a company that has obviously put a bit of effort into the design of an email. One of the most difficult aspects of email marketing to … READ MORE »

How colour can be used to influence readers

I am, like around 8% of European males, partially colour-blind. In women, the rate is considerably lower, at around 0.5%. On top of that, there are many different kinds of colour blindness. You might be wondering whether there’s any point in trying to influence subscribers to your email marketing list with colour when there are … READ MORE »

Squeeze every last bit of value from your copy

You will pay a lot for copy for an email marketing campaign or blog, whether sourced externally or from Jean in HR who can produce a nifty phrase. It takes time, not so much for the typing as research and reading. Any copy that is worth paying for will be reassuringly expensive. It makes sense … READ MORE »

GDPR and how it does not affect Christmas

I know you are not that interested in my problems, not with Christmas coming and not knowing if Brexit is, but getting known as a writer on the GDPR and email marketing has a certain downside this time of the year. I’m being pointed to as the bloke who told the headmistress of my grandchildren’s … READ MORE »

Advertise for free and gain subscribers

One of the requirements of email marketing is to give things away. It is the single most effective tool for gaining subscribers to an email marketing list. It’s refreshing to know that there are lots of free ways for us to access advertising to increase our return on investment. There are methods that you are, … READ MORE »

Planning your next email marketing campaign

There is no single method of planning an email marketing campaign that will suit everyone. We all want to make money but that’s a bit too vague to be useful. A plan has to be bespoke, specific to you and the product. A simple generic method that works for us all is to start at … READ MORE »

Whatever you want, email marketing can do it for you

What is your next email marketing campaign going to do for you? Will it just be selling a product that you need to move? If so, then you are missing one of the strengths of email marketing.   Whilst many will say that each email marketing campaign should focus on one aspect and one aspect … READ MORE »

Green is good for email marketing

One of the most vibrant movements over recent years has been the push for ethical consumption. Out have gone beards and kaftans to be replaced by statistics and horrific images. We will ignore the moral aspects and concentrate on the practical side of going green in email marketing, the vital aspect being that it is … READ MORE »

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