Email Campaign Management

Use Free Gifts To Enthuse Subscribers

I have eleven dictionaries. In addition, I have two thesauruses. To be fair, I only use five of the dictionaries with any degree of regularity, although the two thesauruses take a bit of a pounding. Like me, you might think I would be a whiz at Countdown. After all words are my job and I … READ MORE »

Refining Social Proof In An Email Campaign

We mentioned recently the advantages of social proof in convincing your subscribers to complete. There’s nothing quite as convincing as wondering why, if everyone is doing something, you are left out. We highlighted six general headings. This alone is not enough; like everything else in email marketing you need to target. For instance, one of … READ MORE »

An Inspired Choice Of Image

There seems to be an increasing use of stock images on marketing emails and newsletters. I’ve nothing against them. If you lack the ability or facilities to produce stunning images that will help convert a campaign, then the options are rather limited. But that’s no excuse for uninspired images. A bare picture of the product … READ MORE »

Triggered Emails Have Changed With Covid-19

Triggered emails, i.e. those sent when a specified occurrence occurs, are one of the mainstays of email marketing. Circumstances have changed due to the current pandemic response and we should consider extending the number of triggers in order to ensure we pick up every sale that is going. A classic example of a triggered email … READ MORE »

Email Marketing Benchmarking Post Lockdown

Benchmarks are great for improving our email marketing performance. They provide us with a means of comparison which are both reassuring and provide an indication of where we can improve. The target of us all is to beat our competitors. However, the statistics are only useful if they are accurate and with the current lack … READ MORE »

Impressions From Your Email Campaign

I was once tested to be a presenter on TV. Nothing dramatic, just the occasional few seconds on local news giving brief bits of information to people who were not really interested. We were given a list of things to consider. They were not necessarily what you might think would concern a presenter. I did … READ MORE »

Will Your Demographic Change Post Lockdown

The subscribers to your email marketing list suffered under the coronavirus pandemic and government lockdown. You have a choice. You can obviously retrench and work to those who have suffered least and you believe will probably continue buying, or you can try to reach your old level or may be even expand your customer base. … READ MORE »

Solving The Problems Of Your Subscribers

You’ve got your own problems. Haven’t we all? You, no doubt, want to concentrate on finding your own solutions rather than getting bogged down with someone else’s concerns. And who could criticise you? Well I will. Your function, whatever it is that you sell or produce, should go some way to solving the problems of … READ MORE »

What To Include In End Of Lockdown Email

If you have an inbox, it will come as no shock when I tell you that mine is creaking under the weight of Covid-19 related emails. I don’t want or need to be asked ‘How are you?’ any more. I can understand that companies want to appear as if they are concerned, or doing their … READ MORE »

Don’t Abandon Trusted Methods

  That there are testing times ahead for everyone in email marketing is probably an understatement. ‘Probably’ is even a little doubtful as there’s no doubt we are all going to have to be at our sharpest in the weeks to come. At least it’ll be exciting. What we must not do is to abandon … READ MORE »

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