Email Design

There Are No Rules When Writing Email Copy

In my early days of copy writing I did a bit of proofreading for email marketing and newsletters. It’s a painful way to get your name known. It is also quite boring due to how repetitive it was; the same mistakes were made time and again.  For the English language to retain its edge, it needs … READ MORE »

Using Humour In An Email Marketing Campaign

The film Gattaca had four letters, ATGC, highlighted on posters and the title sequence. I found it graphically jarring. I was told later, by a rather smug IT-type, the letters were, pause for a little titter, the initials of the building four blocks of DNA, and the design was rather ‘clever’. It seemed I was … READ MORE »

Add Lightness To Your Email Campaign

In bygone days, where there were no minimum weight limits, there was an adage in a formula one team design studio that ran; ‘simplify and add lightness’. It has a certain ring to it. As adages go, it covers all the essentials. It was expressed by others in a manner not quite so musically; ‘the … READ MORE »

Make Your Email Campaigns Stand Out

Are your marketing emails predictable? Does the new one look just like the last one? When’s the last time you experimented?  The probable answer is that there is a certain sameness to your emails. Why should you be different? I view dozens of marketing emails each week and the most depressing thing is that they … READ MORE »

A New Email Design For The New Year/Decade

Now is a good time to go for a redesign of your marketing emails. We have a new year, a new decade, a new relationship with Europe and the world. There’s enough reasons there for everyone. You could farm out the redesign. I would not criticise you for doing so. It’s a great method of … READ MORE »

Images: Pretty But Not Stunning

I’ve just been to see the annual prize-winning images at a local photographic club. It was a treat, with some quite remarkable, and affecting, pictures that you might consider putting in your living room. They caught the attention with their composition, use of colour and subject matter. None, of course would be any use for … READ MORE »

Problem With Targets In Email Marketing

Have you ever worked under one of those bosses who was personable, convincing, enthusiastic, and, given a target, would chase it? A 20% increase in an email marketing list? Off they’d go, like a rat on a rocket down a drain, everything ignored except that figure.  Their management tactics would have begun with setting targets. … READ MORE »

The Problem With Image Heavy Emails

You probably think that if you pack your next email marketing campaign with images and little copy, it might well go to the spam folder, or even be bounced. To an extent you are correct. ISPs tend to bin image heavy marketing emails but there are simple, cheap and easy ways around the problem. Quite … READ MORE »

Always Modify An Email Template

I don’t like being prescriptive, but it is not a good idea to use an email marketing template ‘straight out of the box’. It will have been designed by a professional, and as you’ve had no graphic art experience, you might not feel the need to prove it by messing it up.  There’s only so … READ MORE »

Simple Ways To Modify An Email Template

We live in an exciting time for computer graphics. Designers are as willing as ever to experiment and show just how good they are. More remarkably, companies are willing to try their creations. We see explosions of ideas and trends. Some of the designs fill one with wonder. You probably think there’s an however coming, … READ MORE »

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