Email Marketing

Email Marketing Blog by Wizemail

Email marketing lists & Ransomware

You might have seen in newspapers or perhaps trade magazines that ransomware is an increasing problem that threatens every company. For once the alarm is not hyped. It is something that only the foolish would ignore. Part of the reason for the recent press coverage is that the ICO has recently published a blog and … READ MORE »

Being held to ransom

Email marketing is particularly vulnerable to ransomware attacks and, to make matters worse, it is one of the few IT problems where tabloid journalism has got the fear factor just about right. It is scary. The process behind ransomware is simple enough. A bit of software encrypts files on local and often networked computers. The … READ MORE »

Powerful words to use in a marketing email

Words can describe the universe. We’ll have to accept that mathematics does it quicker although no more accurately. On top of that, you need words for poetry where a phrase can define an emotion. One subtlety of the English language is that a word can have a different effect on different people. Much might depend … READ MORE »

Email marketing and the Google fine

Any company with an internet presence depends to a greater or lesser extent on search engine results and for the EU, this means Google Search. It dominates Europe. This means, of course, that email marketing companies will suffer if its systems aren’t fair. Google has a monopoly position under the legal definition. There are other … READ MORE »

The way to motivate

Email marketing gives us just the subject line and a short paragraph, maybe two, in the email to convince readers to click through. Don’t waste a word. I recently saw a display by a local camera club which was after new members. I was interested so approached one of the guys. He was a pleasant … READ MORE »

SEO and email copywriting

You see it far too often. The copy that is in the marketing email is the same as that on the landing page. Whilst I know that consistency is reassuring for customers, these companies are missing a trick. Email marketing is a precise craft. Everything, from the From line to the last, short, paragraph must … READ MORE »

The Google fine & email marketing

The EU’s decision to take on Alphabet’s Google Search (Google) was always going to be viewed differently depending on which side of the Atlantic you were. When the US Federal Trade Commission declined to take steps against Google the EU took action. The fine looks eye-watering; €2.4 billion (£2.1bn) is getting on for twice … READ MORE »

Don’t cut and past email copy

When I first started writing, one of the techniques I found useful was to type – on a typewriter – the copy and then cut out each individual paragraph. I would then move them around, perhaps discard one or two, then retype the article again. You can see that if I warn against overuse of … READ MORE »

What now for email marketing

I have one or two contacts whom I’ve found are informed and willing to say what they think will happen in set circumstances. Most irritatingly, one of them, involved a bit in politics, accurately predicted the result of the election almost from the start. He was more accurate than the polls. He phoned me when … READ MORE »

The election result and email marketing

Last week’s election result surprised many, not least Theresa May. We will ignore the machinations of party politics and the problems with forming a coalition and concentrate on what its likely effect will be on email marketing. Let’s start by saying there is no consensus. A few minutes rustling through newspapers and online will reveal … READ MORE »

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