Email Marketing

Email Marketing Blog by Wizemail

How to gather information on subscribers

Just think what you could do if the amount of information you have on your friends is replicated in the data you have on the subscribers to your email marketing list. Those who are close to you might have told you their likes, but you gained most of the information watching them. The details we … READ MORE »

Generating metrics for segmentation

We all could do with more metrics for segmentation in email marketing campaigns. You might well feel frustrated at the rate at which the information comes to you. However, there are ways to encourage subscribers to give you more information. There are, I am informed, two types of people who buy software: those who consider what … READ MORE »

Segmenting email marketing lists: the basics

It is the one thing that unites us all; all of us who are successful that is. If you don’t segment your email marketing lists you are condemning yourself to lower returns on your investment.  One of the most frequently asked questions is how to go about it and, like much in email marketing, the answer … READ MORE »

Segment your email marketing lists differently

It is all too easy to use the same old metrics when segmenting your email marketing lists. After all, the way you slice them has worked in the past, and you are testing them all the time. They obviously work but the question to ask yourself is whether they could be better.  Many of the … READ MORE »

Rebranding your email campaigns; is it worth it?

I used to design logos. It was fun, it was remunerative and the little company I ran, with three others, would push for a rebranding. Nowadays I would tell the manager to visualize the impact the new website and matching documentation. As for their next email marketing campaign, it could be their best ever.  It … READ MORE »

Free images for email marketing, websites and newsletters

We’ve recently explained some of the legal niceties of the use of images in email marketing. Copyright is a subject that is impossible to cover with any degree of detail in five hundred or so words. You need a legal library. That does not mean the only options are to use image libraries or Creative … READ MORE »

Cheap ways of obtaining copyright free images

Email marketing, e-newsletters and websites eat images. Sourcing them from image libraries can be expensive and the requirements of Creative Commons might not suit everyone. If only there was a way of obtaining a steady source of copyright free images. We’ve recently given an overview of the legal side of copyright with regards pictures, and … READ MORE »

Using outsourced images in email marketing

We all believe that the perfect image will make an otherwise mediocre email marketing campaign but the truth is that most people will glance at one in the same way they will scan-read the text. It is unfortunate that this does not mean any old picture will do. Whilst it is unlikely your images will … READ MORE »

Legal aspects of using outsourced images

The right image can turn a run-of-the-mill email marketing campaign into one which exceeds your completion targets and even hopes. The only problem is that you will have to source the images. On the plus side, so will your competitors, and many can’t be bothered. The internet abounds with pictures. We have never had so … READ MORE »

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