Email Marketing

Email Marketing Blog by Wizemail

Your old email hooks might not work anymore

In email marketing, the hooks we use to hang our campaigns on have shifted. What once turned heads might now barely get a glance. If we want clicks, conversions, and loyal subscribers, we need to make sure we’re highlighting the right features – the ones that matter most right now. The success of any email … READ MORE »

Smart email marketing strategies

At a local event, I sat through a talk by a self-proclaimed street photographer. But instead of focusing on gritty urban landscapes, he zeroed in on the people walking through them – capturing moments that felt personal, intentional, and oddly familiar. Why am I telling you this story? How does it relate to email marketing? … READ MORE »

Business challenges beyond email specifics

I have been researching articles on business challenges that email marketing in particular faces at the moment, and it makes for depressing reading in many ways, although there is an optimistic way of looking at it. It’s the one to go for. You can probably guess the biggest challenge to email marketing and marketing in general. … READ MORE »

Why typefaces matter in email design?

Let’s clarify terms: a typeface is the overall design, such as Times New Roman, whereas a font is a sub-classification, such as bold, italic, condensed, etc. While the words are generally seen as interchangeable by the public at large, when one is discussing the appearance of words in a marketing email, you must understand the … READ MORE »

Colour can boost email marketing sales

The psychology of colour fascinates me. It should also fascinate you, but for different reasons. I delve into the various facets of the effects of colour because I, like a significant proportion of the male population, am partially colour-blind. You should research the subject because the use of colour can positively or adversely affect those … READ MORE »

WizEmail Blog :: Segmentation = First Mover

First the good news; email marketing is in another state of change Change is happening in email marketing. I know it’s happening all through business but let’s be parochial. We have gone through Covid, with its increase in online sales giving us lots of opportunities almost for the taking. Change generally benefitted us. The political … READ MORE »

Easy Ways To Save Money In Email Marketing

We have all been used to negative forecasts for SMEs but they haven’t been as dire for some time. Every economist, political reporter, marketing researcher and their dogs are suggesting that whatever business we are in, we are going to struggle over the coming months, email marketing included. History, though, tells us otherwise. In any, … READ MORE »

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