Email Marketing

Email Marketing Blog by Wizemail

Don’t Dump Gen Z’s Into a Single Email List

It's tempting. You see a subscriber in 19 and think: "Ah, Gen Z. I know what they want – TikTok, protein power and wireless earbuds." But if you're segmenting your email marketing list based solely on age, you're playing a dangerous game of stereotypes. Let's unpack why that's a bad idea – and what to do instead. The Myth of … READ MORE »

Boost Your Email Campaign Productivity

Creating an email marketing campaign can feel like juggling batons while reciting Shakespeare – blindfolded. Between strategy, copy, visuals, segmentation and analytics, it's no wonder marketers fall into the trap of "busy work" instead of "smart work". You want to flip the script? These productivity tips will certainly help you build email campaigns faster and better, without … READ MORE »

Do Not Alienate Subscribers

You've worked hard to build your email list(s). Blood, sweat, and lead magnets. So why are you treating your subscribers like disposable extras in a low-budget sci-fi movie? Too many brands collect emails like souvenirs – nice to have, rarely dusted off, and barely acknowledged. Or worse: they go full alien invasion mode – blasting subscribers with … READ MORE »

Stop Clickbaiting Your Subscribers: Build Trust

If you think there's something revolutionary about the latest email marketing tactics, think again. Strip away the tech and tools, and it all comes down to one thing: trust. And guess what destroys trust faster than a dodgy-looking link or a misleading Subject Line? Clickbait. You want email marketing campaigns that don't just get clicks, but earn loyalty? Of … READ MORE »

Speed Up Email Campaign Image Search

The email copy is done. The CTA is strong. The layout looks epic. Now all that's missing from your email campaign is the image – the visual cue that stops the scroll and sells the click. Cue the great stock image safari. You open your favourite stock image site, type in a keyword, and suddenly you're knee-deep … READ MORE »

“How-To” Content That Powers Your Email

Do you want to run an email campaign that converts? Who wouldn't? That's the point after all, isn't it? But… don't stop at the CTA. Support it. Strengthen it. Back it up with "how to" content that tells people exactly what to do, when to do it, and why they'll love it. Because when subscribers click but … READ MORE »

How to Re-Engage Inactive Email Subscribers

  …without begging or crying into a GIF. Let's face it: not everyone on your email list is hanging onto your every subject line like it's a Netflix cliffhanger. Some subscribers ghost you. They vanish into the digital mist. No clicks. No opens. Not even an accidental swipe. And that hurts – because every disengaged … READ MORE »

How To Grow Your Email Marketing List

Building an email marketing list from scratch can feel like standing at the bottom of a mountain with a backpack full of boulders. But like any climb, success comes step by step – and with the right map in hand, you'll scale it faster than you think. Think of list building like an assembly line. … READ MORE »

Poor Email Marketing Delivery Metrics: Why?

When your email campaign underperforms, deliverability should be one of the first things you check. If your message doesn't land in the inbox, it doesn't matter how brilliant your copy is or how enticing your offer sounds. Worse still, if your emails are being filtered into spam folders, it can damage your sender reputation further – a … READ MORE »

Even Big Names Can Botch GDPR – Spectacularly

You'd think a department holding data on 28 million children would treat it like gold dust. Instead, the Department of Education (DfE) handed access to a company that then used it for online gambling. Yes, really. According to the ICO, between 2018 and 2020, one company with no legitimate reason to access the Learning Records Service (LRS) database … READ MORE »

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