Email Marketing

Email Marketing Blog by Wizemail

Can Email Marketing Data Be Too Good?

One of email marketing's greatest strengths? Data. It's instant. It's reliable. It's rich. Best of all, it's yours – not something your competitors can get their hands on. But here's the catch: there's a lot of it. And while data is powerful, too much of it can be paralysing if you don't know where to start. Open rates, click-throughs (CTR), conversions, … READ MORE »

Dodgy Pricing Tactics in Email Marketing

A Shortcut to the Spam Folder A recent feature in Which? – that bastion of consumer trust – had a headline that should make any email marketer sit up: "Dodgy pricing tactics exposed". And they weren't pulling punches. In the wake of the Ticketmaster backlash and the growing spotlight on misleading pricing, this is the kind of attention … READ MORE »

Why Your Emails End Up in Spam?

You did everything right. You followed the spam laws. You got consent. You even triple-checked your footer. So why are your emails still vanishing into the black hole of the spam folder? Here's the uncomfortable truth: compliance doesn't equal deliverability. Just because you're playing by the rules doesn't mean the inbox gatekeepers are letting you in. … READ MORE »

Is Your Email List Personal Data Under UK GDPR?

Spoiler: it probably is. And that matters – a lot. Because if your email marketing list contains personal data, then UK GDPR rules apply. That means obligations, responsibilities, and a serious risk of fines or claims if you mess it up. If that gave you a mild adrenaline spike – good. You're paying attention. What Is Personal Data, Really? The … READ MORE »

Greenwashing in Email Marketing

Greenwashing is firmly in the spotlight. The UK's new Digital Markets, Competition and Consumer Bill raises the stakes: fines could reach up to 10% of global turnover for large companies, with individuals facing penalties of up to £300,000. For email marketers, this should be more than enough reason to scrutinise environmental claims before hitting "send". Why … READ MORE »

Email Marketing Lessons From… Rugby

Ever watched a rugby match and thought, "Hey, this could totally apply to email marketing?" No? Well, stick with me. Last weekend, I caught a local rugby game and witnessed a moment that perfectly captures the highs and lows of managing an email marketing team — and the leadership mindset every manager needs to nail success. The … READ MORE »

Your Subscribers Need to Know Who You Are

Hey, real talk — when was the last time you actually clicked on a company's "Who We Are" (WWA) page? I'll bet it's been a while. For most brands, that page is like the last kid picked for dodgeball: shoved off to the far right corner of the menu, all dusty and lonely. Some folks even hide … READ MORE »

Saying “Thank You” = Highest-ROI Email Move

Every now and then, newspapers wheel out a timeless lament: "Nobody says thank you anymore." Whether ot not that's true, one thing is certain in email marketing… If you're not saying thank you — you're missing a golden opportunity. Not just to be polite. Not just to stand out. But to actually boost ROI. And the best part? It's nearly effortless. … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS