Email Marketing

Email Marketing Blog by Wizemail

Is Email Marketing Okay For Vegans?

Veganism has largely passed me by. There’s little on the subject in the reports on specialist email marketing sites. However, it was brought home to me this Easter, almost literally.  A friend of mine is in the process of having his kitchen refitted and we offered him and his family a cooked lunch and dinner on … READ MORE »

Targeting your campaign using age alone

I have a neighbour who is 67. He’s grey-haired, a bit overweight and is often seen pushing his youngest grandchild around in a wheelchair. This year he will drive in a motor race for the first time. He says that he’s not your typical grandad, but then, no one is. We use many ways to … READ MORE »

Don’t cheat those on your email list

There are a number of regulations which limit what advertisers can promise or even suggest in an advert. In general, they are an aid to anyone selling via email marketing as customers will feel reassured, if only to a certain extent. You have the ability to reinforce this impression and ensure that they believe what … READ MORE »

white space is the secret of email marketing 

The Japanese word Ma confounds reason. Online you will find multiple translations, some of which contradict one another. There is a general consensus that can be summed up as the gap between objects can be as important as the objects themselves. This is useful to bear in mind when designing an email marketing campaign. Given … READ MORE »

Nothing beats something in a marketing email

It seems odd that so many graphic designers seem a little scared of nothing. You receive a marketing email, or visit a website, that is so cluttered that you don’t know where to look first. Email marketing requires control. We need to direct the eye in those few seconds we have to get our message … READ MORE »

Candid or posed; which is best for email marketing images?

I have been both an article writer, submitting unsolicited manuscripts, and a magazine editor, and I can assure you that the acceptance rate of articles are much higher when they are accompanied by images. Candid images, or at least those that appear unposed, increase the rate dramatically. There is a lesson to be learned here … READ MORE »

Methods Of Cyber Criminals In Email Marketing

I have always suggested looking to specialities outside of email marketing to see how they operate. Many use methods that we can usefully learn from. Let’s take what might seem a bold step further and see how criminals use emails in their activities. I’m not, of course, suggesting we indulge in any unlawful activity. However, … READ MORE »

Secure Your Email Lists From Cyber Criminals

Michigan State University recently published research into the methods that cyber criminals use to break into a company’s data. The types of attack include spyware, ransomware, and denial of service. If your email marketing lists are compromised, it will cost you more than just reputation. The most popular form of defence is based on software. … READ MORE »

Brexit: Reassure Your Customers

The Brexit vote on 12 March was critical. It is likely to have an effect on business opportunities, your ROI and how you run your email marketing campaigns. Regardless of what happens from now on, it is a watershed moment for all of us. It will give your customers a great deal of concern for … READ MORE »

The vote in the House of Commons

How to reassure your customers after the vote in the House of Commons A series of votes in the House of Commons, starting on 12th of February, on the subject of Brexit, was politically significant. The odd thing is that, from the point of view of email marketing, it means little. Your customers, however, are … READ MORE »

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