Email Marketing

Email Marketing Blog by Wizemail

Ethical Behaviour In Email Marketing

One way the police put at ease suspects and witnesses they are interviewing is to be open and transparent with regards to the reasons for the questions. Another rule is never to lie to the interviewee or their legal representative. It’s all about trust. There is a distinct parallel with email marketing. It is probable … READ MORE »

Brexit – Government help and advice

At the time of writing, there was no clear cut decision as to the nature of Brexit, whether it would go ahead on 31 October, or at all. Whatever your thoughts on the matter, and how it will affect email marketing, now is not the time to wait for clarification. The Government has, on https://www.gov.uk/brexit#business, … READ MORE »

An Interesting Period For Email Marketing

I have a fascination with history, especially the social and political sides; a bit of a contrast with email marketing. So you’d think I’d be thrilled to be, like you, in the middle of a political crisis. It’s the reverse in fact. I’m worried for the outcome.  There will be professors who specialise in Brexit … READ MORE »

Email Marketing Bandwagons

As a relief from, and contrast to, the hectic and forceful world of email marketing, I support my local rugby club. Some years ago, the club was struggling for income and expansion of membership was seen as the best way of bringing in money. Someone suggested having a women’s team. It might seem that we … READ MORE »

Everyone should make friends with the ICO

The ICO (the Information Commissioner’s Office) polices data protection and, with our, hopefully massive, email marketing lists, you’d think we should be wary of them but it’s just the reverse. We should look upon them as a valuable asset.  It is almost as if the ICO doesn’t want a lot of bother. It’s the easy … READ MORE »

Landing Pages Design And Content

  There are many factors to consider when it comes to creating landing pages to back up an email marketing campaign. Much will depend on, for instance, how the person arrives at the page, and each route will require different design factors.  For instance, if they came via an online ad, you’ll know little about … READ MORE »

No One Got Rich By Giving Things Away 

  You can’t argue against it. It’s obvious that selling products at a loss does nothing for your ROI, at least not directly. Yet email marketing companies do it. Not only that, the most successful seem to do it more than the others. Therefore, they must have their reasons. For research purposes I subscribed to … READ MORE »

10 basic email marketing checks

I used to be a police officer. You might think this will not help your email marketing returns, but all will become clear. I stopped a car, the driver of which had failed to give precedence at a roundabout. I walked up to the car, following the standard checks of index plate, tax disc and … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS