Email Marketing

Email Marketing Blog by Wizemail

Keeping things simple

We’ve mentioned a number of times that it is normally good practice to keep the designs of pages standard, at least to an extent. The landing page that a subscriber clicked through to should look more or less that same and the marketing email they came from. There are those who suggest that it should … READ MORE »

Following the herd

When the most successful online and email marketing companies all have similar designs to their landing pages, you might think only a fool would try something different. Surely these companies must have tested all sorts of variations over the years. The logic of that argument might seem irrefutable. After all, they have invested thousands of … READ MORE »

Developing landing pages

If you peruse the landing pages of one of the online sales internet giants you will discover that, regardless of the product, they suffer from a certain sameness. You might think that, as they are very successful, following their example is a good idea. You would be right of course, but only for those starting … READ MORE »

The basics of landing page design

It is no exaggeration to say that a good, and we’ll come to what it meant by good, landing page design is the keystone of email marketing. So what do I mean by landing page? For the purposes of this article, a landing page is a special page on your website where people who click … READ MORE »

Start designing your first landing page

The good news is that there is only one function of a landing page. It is there to ensure a customer completes. This makes it the easiest page to design and, more importantly, a doddle to test. If you have access to free email marketing templates then the only sensible option is to choose from … READ MORE »

The basics of lead generation

For those just starting in email marketing, lead generation must appear almost mystical. It is also an essential and you need to crack it. However it is a straightforward process, although one that requires constant effort. Let’s start with what lead generation is: Gaining the contact details, in our case mainly email addresses, of potential … READ MORE »

Using video for leads

Every so often we are told that everyone in email marketing and online business in general are opting for video. Just as often it is suggested that now is the time to get involved in video in order to beat the rush. In essence this means that most commentators are surprised at how reluctant companies … READ MORE »

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