Email Marketing

Email Marketing Blog by Wizemail

The Consumer Rights Act one year on

We recently covered the latest EU sweep of websites in which it found a surprising number of errant websites with regards conforming to the Directive on Consumer Rights. In the UK we have the 2015 Consumer Rights Act which extends the provisions of the Directive. Regardless of what happens with Brexit, it is probable that … READ MORE »

E-newsletters in disguise

I don’t shine at meetings. It was with some reluctance that I attended one early this week to put forward a suggestion. It was for an e-newsletter to fit in between our bi-monthly magazine, my fear being the two month gap might be a big enough hole for competitors to exploit. I was then hit … READ MORE »

Sweepstakes in prosecutions

The EU has recently concluded a number of sweeps of websites to check for, in the latest one, compliance with the Consumer Rights Directive (CRD), in particular pre-contractual information requirements. In addition to all EU countries they included Iceland and Norway as well. Whilst email marketing companies were not specifically targeted, we all depend on … READ MORE »

The purpose of Subject Line in email marketing

The easy answer to the question ‘What’s a Subject Line for’ is; to encourage a subscriber to open your marketing email. To support that, the way one judges a Subject Line is to compare the returns before and after a change. If the new line increases the open rate, it is better than the one … READ MORE »

Making returns work for you

The thing with email marketing is that your customers will probably not have seen your product, tried it on or been shocked to discover that it doesn’t have a  USB3 port despite this being explained clearly in the email. Your carefully calculated percentage of returns against sales will cope, but what about in three or … READ MORE »

A change in prosecuting practice

The EU has taken an interest in breaches of legislation of late, moving on from slaps on the wrist to fines of breathtaking severity. Their influence on email marketing has been considerable and recently they have taken a strong stand with regards websites. Recent results include four companies being fined a total of €500,000. This … READ MORE »

Watson Burgles Homes

The role of sub-editor is a difficult one. Someone in your team will have the responsibility for that function, if not the title. In essence, a sub-editor will check all copy, that includes the email marketing campaign as well as the website, for spelling, making sure everything fits, and giving feedback to the writers in … READ MORE »

What to do about an unsubscribe peak?

No matter how relaxed or confident you feel in your own abilities, the unexpected peak in unsubscribes brings a stab of fear. Your immediate reaction is to change something. Your first assumption is that your are doing something wrong and your email marketing list is suffering. There is only one truth, and that is that … READ MORE »

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