Email Marketing

Email Marketing Blog by Wizemail

Testing your click-through rate

There’s only one way of assessing the overall success of an email marketing campaign and that is by the return on investment. It’s the only metric that matters. However, you need to concentrate on the details rather than go for changes to the total.  The function of a marketing email is to get your subscribers … READ MORE »

Problems with email marketing solved

The GDPR is a reasonable bit of legislation if looked at from the point of view of someone on your email marketing list. They have reassurances and more rights. It is ironic, at a time of increased oversight, that after the debacle of Cambridge Analytica and Facebook, the latter a household name, there seems to … READ MORE »

What GDPR requires for portable data?

Every email marketing company should know the difference between personal data and portable data. One you should avoid transporting, the other is mandatory to send if requested.  The GDPR allows individuals to demand and reuse their personal data for their own purposes. The premise is that they might want to transfer their data to another … READ MORE »

Can anyone in email marketing trust Google?

Over the years Google has been more than willing to point out what shortcuts, or ‘cheats’, will lower SEO rankings. Everyone in online sales, as well as email marketing, will hear rumours of such developments and demand that the content manager ‘does something’. Protests that the only thing that matters is results are ignored. Enough … READ MORE »

Processing your email marketing lists & GDPR

You may have missed the £120,000 fine awarded against the Kensington and Chelsea council for improper disclosure of the personal details of nearly 1000 residents. The illegal act wasn’t deliberate but as a result of ignorance of an individual. If you’ve got email marketing lists then beware. For instance, the regulations around portable data are … READ MORE »

Use words customers respond to

There are two main ways to use words in an email marketing campaign: you can convince by logic or you can persuade by emotion. They are not mutually exclusive and this makes it all too easy to become unfocused. For instance, you might be selling household security devices, such as alarms. You could be logical … READ MORE »

Pick words for an email marketing campaign

Words are powerful, or so it says in a TV advert for a newspaper. They should be picked with . . . well, there’s the point of the advert. They put a series of words which are synonyms and decide on the most appropriate. This is what you should be doing in every email marketing … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS