Tag: email campaign management

Measuring reactions

Email marketing software gives an insight into the unconscious minds of you subscribers, something that occupies MRI scanners for some hours according to a recent television programme. It would appear – according to Horizon – that most people do not react logically. They just react. There is a lot of evidence, although not sourced via … READ MORE »

The smart option – part 1

Even those of us who have regarded them as a fashion statement rather than an efficient tool must have been tempted to upgrade to a smartphone. When I bought my Blackberry I became a member of a group which will be in the majority by the end of this year. Further, this group also has … READ MORE »

Bulking agent – how effective is a bulk email service?

There is a lot of evidence supporting the contention that the effectiveness of an email marketing campaign is improved if it is run in conjunction with other marketing methods, such as website, periodical adverts and even direct mail. Email lends itself to a whole range of marketing applications, all of which can be brought together … READ MORE »

How to compete

There is a delicious naughtiness about pinching other people’s ideas. Firstly, it is cheap, an essential in email marketing. Secondly, you might well bring a fresh perspective to the situation and improve the product. Thirdly, no reputations collapse if it all goes wrong. You have someone to blame. If you go to Competition Hunter you … READ MORE »

Gender stereotyping is now cool

It used to be easy to tell women from men according to my grandfather. He said they were the ones who danced backwards. Times have changed and nowadays it is not that simple. So why do we bother to collect stats on subscribers based on gender with our email marketing software? There is a bus … READ MORE »

The prime suspect is email marketing

Television detectives have a fascination for most of us. From the fantasy of Sherlock Holmes to the police procedural of the Prime Suspect series they excite us with their clever deductions from limited information. There seems little connection to the hum-drum world of email marketing software. DNA revolutionised police systems, the ability to be definitive … READ MORE »

Cookie Legislation

Email marketing software depends to a certain extent on cookies, devices such as clear gifs which are included in marketing emails or dropped on web users' laptops, tablets, mobiles etc to access or store information on those devices. The information returned is a major factor in ensuring that marketing emails are tailored for individual subscribers. … READ MORE »

Recipient’s responses to an email

Email marketing software will allow you to fashion a marketing email that will stand the best chance of being read. Just trusting to luck is not good enough. The days of finding a few internal memos and a letter or two in your in tray are long gone. Most people have systems for dealing with … READ MORE »

Email marketing & the Titanic

It is a truism in email marketing that you should experiment, changing an aspect and then studying the returns from the email marketing software to see whether it gives a greater return on investment. It is another truism that you should not risk losing subscribers to your email lists. You should bear these two restrictions … READ MORE »

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