Tag: email campaign management

Reasons to be reasonable

We have mentioned before that if you are running a competition with prizes in your email marketing campaign then you should take extreme care. Quite apart from falling foul of the complex betting, gaming and lotteries legislation, which is all too easy to do, there is the added problem of being fair. The word fair … READ MORE »

Everyone loves the Olympics

It has been a difficult two weeks for those of us in email advertising. In any competition between a sport where we might gain a medal and calculating the data from campaign returns there is always going to be just the one winner. However if you looked more deeply into the Olympics there was much … READ MORE »

Email marketing campaigns – lessons

I am a regular customer of an international software company. They have a reputation for value for money products, one which I find well deserved. I am a subscriber to their email marketing list and buy two or three items every year. Where they fail is in the execution of their email marketing campaigns. A … READ MORE »

Give bulk email marketing a go

The attraction of bulk email marketing is that a slight, a very slight, increase in returns gives a massive increase in ROI. It follows therefore that a little idea, just a slight alteration, might be well worth the effort. Mind you, how do you to know what to change? There has been very little research … READ MORE »

Tempting templates

The ease with which email marketing templates can be completed is a designed-in feature. It has taken somebody a lot of effort and we should be grateful to them. This simplicity is, oddly enough, a potential weakness. You could casually populate it with words and pictures and then send it out. There is more to … READ MORE »

Measuring reactions

Email marketing software gives an insight into the unconscious minds of you subscribers, something that occupies MRI scanners for some hours according to a recent television programme. It would appear – according to Horizon – that most people do not react logically. They just react. There is a lot of evidence, although not sourced via … READ MORE »

The smart option – part 1

Even those of us who have regarded them as a fashion statement rather than an efficient tool must have been tempted to upgrade to a smartphone. When I bought my Blackberry I became a member of a group which will be in the majority by the end of this year. Further, this group also has … READ MORE »

Bulking agent – how effective is a bulk email service?

There is a lot of evidence supporting the contention that the effectiveness of an email marketing campaign is improved if it is run in conjunction with other marketing methods, such as website, periodical adverts and even direct mail. Email lends itself to a whole range of marketing applications, all of which can be brought together … READ MORE »

How to compete

There is a delicious naughtiness about pinching other people’s ideas. Firstly, it is cheap, an essential in email marketing. Secondly, you might well bring a fresh perspective to the situation and improve the product. Thirdly, no reputations collapse if it all goes wrong. You have someone to blame. If you go to Competition Hunter you … READ MORE »

Gender stereotyping is now cool

It used to be easy to tell women from men according to my grandfather. He said they were the ones who danced backwards. Times have changed and nowadays it is not that simple. So why do we bother to collect stats on subscribers based on gender with our email marketing software? There is a bus … READ MORE »

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