Tag: email design

Counter your intuition

Email marketing software gives you massive amounts of data that can turn your company into a class leader. All you need to know is how. The most obvious people to ask are the experts. After all, they know best. An expert is someone who has experience and has worked out the best options. The advice … READ MORE »

Getting the best out of free email templates

One overwhelming positive to going with a reputable email service provider is the quality of the free email templates. There is nothing worse than staring at a blank screen trying to be creative. Not only that, the temptation is to copy. You will, of course, have studied the creations of your competitors. Let’s face it, … READ MORE »

What to consider before changing email

Email templates provide a straightforward, easy and cost effective way of producing emails that will sell. However, there is every probability that you will be tempted to customise them and the odds are you will give into this temptation. Here are some points to take into consideration before doing so. The email templates will have … READ MORE »

Consider your mobile audience

In the last three years I have gone from reading all my emails on desktop or laptop to perusing the majority first on a smartphone. Most importantly, I delete most emails on one as well. For email marketing to be effective we need to know who reads what, why and on which specific device. Smartphones, … READ MORE »

Use your imagination

You will have agonised over your offer price and then considered the best way of wording your presentation. When it comes to picking what images to insert in your email marketing template you will probably opt for something out of your stock images pile. There is little to criticise in this. The professionally produced images, … READ MORE »

Think differently

Email marketing templates do most of the work for you. They are easy to complete, the copy consists of few words and pictures are easy enough to source. Even the unskilled could come up with an email design the equal of most out there. That, of course, is a problem. You do not want to … READ MORE »

Creating the email

The big fear of those new to email marketing seems to be the email itself. They feel that the creative process requires skills they do not posses and procedures they do not understand. The reality is somewhat different. There can be no argument: the design of the email is critical. It will have got past … READ MORE »

Using images in email marketing

Pictures can add much to an email. They attract the eye, lower the chances of the reader immediately closing it and equally importantly, put your point over in an efficient manner. As always, have a plan. Do not just pick what you think would look nice and then scatter the images over the page. Forget … READ MORE »

Imagery Part Two

Most email marketing software solutions will provide wizards for the design of emails. They will suggest arrangements of text and images which will be perfectly adequate. But you should want more. Wizards are there for guidance and should not be seen as prescriptive. You will be given options for the location of a picture but … READ MORE »

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