Tag: email design

The Final Check

The planning is long over and the email is ready to send. Before clicking the button, one last check can stop you wasting your investment in the campaign. Read through the email putting yourself in the frame of mind of the type of subscriber that that particular section of your email marketing list is aimed … READ MORE »

Image and Copy Check-list

Before starting out in e-mail marketing you need to accept one thing: nothing sells itself. If it did it would not be on your shelves. The marketing e-mail depends to a great extent on the words and images that it contains. Before giving the nod to the latest design there are a number of checks … READ MORE »

Christmas Gifts

I bought all my Christmas presents by the middle of November. I am sad that way. I have a system, a sort of headings method, where the range of possible gifts are whittled down and I end up with limited choices. This might seem to lack any emotional content but recipients do seem pleased with … READ MORE »

Top Tips for the Best Squeeze Pages

Let’s explain the jargon first of all: a squeeze page is a landing page, the specific intent of which is to get people to sign-up to your email marketing list. What makes a good squeeze page will vary depending on product and company to a significant extent although there are some universal truths. 1. Keep … READ MORE »

Look and Learn

I have a secret vice. I view YouTube more than I should. If I’m struggling for words, or, as in this case, looking for subject matter for an article, a brief dalliance on the website, or indeed one not so brief, is almost like a break from the computer. I justify this because there are … READ MORE »

Email marketing: back to basics

As I write e-mail marketing articles I subscribe to dozens of lists and it can be an effort to read through them. Last year I made notes about which I liked and why. 1. Conform to the law: Customers are becoming more sophisticated and recognise those companies which ignore the requirements of the law. I … READ MORE »

Counter your intuition

Email marketing software gives you massive amounts of data that can turn your company into a class leader. All you need to know is how. The most obvious people to ask are the experts. After all, they know best. An expert is someone who has experience and has worked out the best options. The advice … READ MORE »

Getting the best out of free email templates

One overwhelming positive to going with a reputable email service provider is the quality of the free email templates. There is nothing worse than staring at a blank screen trying to be creative. Not only that, the temptation is to copy. You will, of course, have studied the creations of your competitors. Let’s face it, … READ MORE »

What to consider before changing email

Email templates provide a straightforward, easy and cost effective way of producing emails that will sell. However, there is every probability that you will be tempted to customise them and the odds are you will give into this temptation. Here are some points to take into consideration before doing so. The email templates will have … READ MORE »

Consider your mobile audience

In the last three years I have gone from reading all my emails on desktop or laptop to perusing the majority first on a smartphone. Most importantly, I delete most emails on one as well. For email marketing to be effective we need to know who reads what, why and on which specific device. Smartphones, … READ MORE »

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