Tag: Email Marketing Campaign

How To Write Impactive Email Marketing Copy

My English literature teacher did not like Ernest Hemingway. Even in those days, when he was all but eulogised, she found his machismo repellent and, as a hater of cruelty to animals, his love of bullfighting placed him, as far as she was concerned, beyond the pale. Yet she constantly praised his writing style. He … READ MORE »

Post Covid Is The Time To Try Newsletters

Three of my favourite magazines have ceased publication in the last nine months, with the problems of Covid-19 and lockdowns identified as the cause. It brings the total over the last 14 months to four. Casual purchases, it would appear, by people browsing in newsagents was a significant proportion of their sales, plus the drop … READ MORE »

Can Body Language Help Email Marketing

It might seem a bit of a stretch to suggest body language can be useful in our craft, but read on. I used to teach communication methods to sceptical students. I would walk into the class, put up a flipchart onto the board and reveal the lesson’s title to expected moans and sounds of resignation. … READ MORE »

Be Clear About Price In Your Campaign

A couple of years ago I was going to buy a new car. Following my normal exhaustive procedure before spending out on big ticket objects, I checked the reviews from various sources, such as motoring magazines, eventually coming up with a shortlist of three vehicles from two manufacturers. It was then a visit to see … READ MORE »

Go Beyond Simple Email Marketing Metrics

If we want to succeed and sell, we need to garner as much data on the subscribers to our email marketing lists as we can. It’s hardly something that will be a revelation to you, but what you might find surprising is that there is a significant danger of depending on one metric. In other … READ MORE »

Customers Can Relate To Realism

Some years ago, too many to count, I had a girlfriend who was, oh so many suggested, out of my league. When I introduced her to my father he said that there was obviously more to me that he’d discovered. Still, the attack on my self-confidence was a small price to pay. Her smile is … READ MORE »

Focus On Behaviour When Segmenting

Forming opinions of people on limited information can lead to predictions which are way off. My son used to play rugby, and his team, up until the current Covid-19 crisis, was doing well in its level four division and hoping to build for a crack at promotion. The players in the first IV, which included … READ MORE »

How To Re-Engage Lapsed Subscribers?

I know someone who works with a charity that tries to divert youths on the cusp of a life of crime. It is a worthy project, as I’m sure you will agree. The person in charge has described their intent as attempting to discover as much about each individual as possible and then to evolve … READ MORE »

There’s Always Room For Improvement

If you’ve interviewed anyone for a post, you’ll be familiar with the rather trite self-aggrandisement of, ‘I am always looking for ways to improve my performance.’ I’m sure most of us have asked the follow-up question, ‘What have you done recently to improve your performance?’ Any of us could suggest, honestly, that we are always … READ MORE »

Advice In The Post Transition Period

Whatever the results of the negotiations for the end of the transition period, we will have to manage the fallout. One problem for those giving advice is that the situation varies from company to company, product to product and from domestic to international. SMEs are probably going to be the hardest hit. Many depend on … READ MORE »

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