Tag: Email Marketing Campaign

Go Beyond Simple Email Marketing Metrics

If we want to succeed and sell, we need to garner as much data on the subscribers to our email marketing lists as we can. It’s hardly something that will be a revelation to you, but what you might find surprising is that there is a significant danger of depending on one metric. In other … READ MORE »

Customers Can Relate To Realism

Some years ago, too many to count, I had a girlfriend who was, oh so many suggested, out of my league. When I introduced her to my father he said that there was obviously more to me that he’d discovered. Still, the attack on my self-confidence was a small price to pay. Her smile is … READ MORE »

Focus On Behaviour When Segmenting

Forming opinions of people on limited information can lead to predictions which are way off. My son used to play rugby, and his team, up until the current Covid-19 crisis, was doing well in its level four division and hoping to build for a crack at promotion. The players in the first IV, which included … READ MORE »

How To Re-Engage Lapsed Subscribers?

I know someone who works with a charity that tries to divert youths on the cusp of a life of crime. It is a worthy project, as I’m sure you will agree. The person in charge has described their intent as attempting to discover as much about each individual as possible and then to evolve … READ MORE »

There’s Always Room For Improvement

If you’ve interviewed anyone for a post, you’ll be familiar with the rather trite self-aggrandisement of, ‘I am always looking for ways to improve my performance.’ I’m sure most of us have asked the follow-up question, ‘What have you done recently to improve your performance?’ Any of us could suggest, honestly, that we are always … READ MORE »

Advice In The Post Transition Period

Whatever the results of the negotiations for the end of the transition period, we will have to manage the fallout. One problem for those giving advice is that the situation varies from company to company, product to product and from domestic to international. SMEs are probably going to be the hardest hit. Many depend on … READ MORE »

Inform Your Subscribers During Lockdown

Over the last couple of days, I’ve received a number of marketing emails offering advice and suggestions for help during the lockdown in England. Some appeared hurried and most were generic. I can see the, rather obvious, intent of such offers as helpfulness brings its own reward. By being constructive and offering good advice they … READ MORE »

Have Your KPIs Changed Since The Lockdown?

I have heard it said that the biggest problem with email marketing is the fact that everything can be measured. It probably seems counter intuitive. Yet it was the same with desktop publishing when all of a sudden a multitude of typefaces and fonts were available and publishers seemed to want to use them all … READ MORE »

Encourage New Customers To Subscribe

It would appear that most companies have seen an increase in online sales since the Covid-19 pandemic started. While there does seem to be some variation in the actual figure, it seems clear that many people have tried online purchasing for the first time as a means of overcoming lockdown. How many new online customers … READ MORE »

Productive Words To Use In A Subject Line

The Subject Line has more than one function. It needs to catch the attention of our subscribers to our email marketing lists without putting them off with sensationalism. It has to intrigue, excite and encourage. The marketing email that is not opened is a waste of effort, so much depends on the Subject Line. Some … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS