Tag: Email Marketing Campaign

Will Your Demographic Change Post Lockdown

The subscribers to your email marketing list suffered under the coronavirus pandemic and government lockdown. You have a choice. You can obviously retrench and work to those who have suffered least and you believe will probably continue buying, or you can try to reach your old level or may be even expand your customer base. … READ MORE »

Solving The Problems Of Your Subscribers

You’ve got your own problems. Haven’t we all? You, no doubt, want to concentrate on finding your own solutions rather than getting bogged down with someone else’s concerns. And who could criticise you? Well I will. Your function, whatever it is that you sell or produce, should go some way to solving the problems of … READ MORE »

Re-evaluate Your Email Marketing Data

The value of the data that you obtain from your email marketing campaigns, and that of your subscribers’ reaction to newsletters and browsing, is that it allows you to predict to a very high level of probability. This means you can segment your email marketing lists into groups which will act similarly. It is the … READ MORE »

Using A Blog To Support Your Email Campaigns

The best way of ensuring success of an email marketing campaign is to provide a solution to a problem that your subscribers have. It’s a basic tenet. You are telling them that you understand their difficulties, and, after some thought, have come up with a solution for them. Not only do they buy from you, … READ MORE »

Emotion Is Still The Biggest Motivator

There’s no argument against the biggest factor in people buying, from marketing emails to visits to superstores, is emotion. All the evidence supports it. If you don’t focus on it as the main motivator of your subscribers, you are missing out financially. It is just as important in the present crisis, if not more so.  … READ MORE »

Can We Avoid Using Clichés In Email Marketing?

You will note that the heading is a question. This is not a list of clichés to avoid like the plague, but more when you can use them to your advantage. You should exercise care, but you can say that about all words in an email marketing campaign. Some clichés are pleonasms, such as bent … READ MORE »

Using Humour In An Email Marketing Campaign

The film Gattaca had four letters, ATGC, highlighted on posters and the title sequence. I found it graphically jarring. I was told later, by a rather smug IT-type, the letters were, pause for a little titter, the initials of the building four blocks of DNA, and the design was rather ‘clever’. It seemed I was … READ MORE »

How To Choose A Voice For A Marketing Email

You don’t use the same tone of voice to speak with all of your friends, relatives and colleagues. It would be inappropriate. You tend to be serious in the office, especially when your contract is up for renewal. With friends, you’ll be more light-hearted. Not perhaps quite so jovial when discussing the appalling performance of … READ MORE »

Add Lightness To Your Email Campaign

In bygone days, where there were no minimum weight limits, there was an adage in a formula one team design studio that ran; ‘simplify and add lightness’. It has a certain ring to it. As adages go, it covers all the essentials. It was expressed by others in a manner not quite so musically; ‘the … READ MORE »

Research Can Improve Your Email Marketing

In-depth research is a great method to improve performance. It is expensive, so it’s much better if someone else does it for you. Recent, well supported, research shows that the best wordage for an email marketing campaign is between 75 and 100 words. You should treat the research of others with care, especially if you … READ MORE »

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