Tag: email marketing lists

What’s The Point Of A Squeeze Page

We need, first of all, to clarify what is meant by a squeeze page. It’s a landing page with the sole purpose of getting visitors to subscribe to an email marketing list or an enewsletter. The big difference between it and any other page which contains a sign-up form, is the word sole. It is … READ MORE »

Your First Lead Magnet Campaign

We need subscribers. It is a certainty in the confusing world of starting out in email marketing. The problem is that generating them is neither easy nor cheap. You can buy-in lists, but many feel this does not normally give value for money. It might be better to find those who want what you are … READ MORE »

Should You Give Away Valuable Items?

You have worked hard for everything you’ve got, so why should you give away something just to gain subscribers to your email marketing list? The answer is that it is probably the cheapest way of getting them. Work out how much it costs to gain subscribers in other ways. There’s the cost of a stand … READ MORE »

Ethical Behaviour In Email Marketing

One way the police put at ease suspects and witnesses they are interviewing is to be open and transparent with regards to the reasons for the questions. Another rule is never to lie to the interviewee or their legal representative. It’s all about trust. There is a distinct parallel with email marketing. It is probable … READ MORE »

An Interesting Period For Email Marketing

I have a fascination with history, especially the social and political sides; a bit of a contrast with email marketing. So you’d think I’d be thrilled to be, like you, in the middle of a political crisis. It’s the reverse in fact. I’m worried for the outcome. There will be professors who specialise in Brexit … READ MORE »

DPIA And Its Impact On Email Marketing

Data protection regulations can be seen as the bane of anyone who collects or maintains personal data. We, with our dependence on email marketing lists, have to make a considerable investment with regards to research and training staff, so being told by the ICO that we might need to make a Data Protection Impact Assessment … READ MORE »

Landing Pages Design And Content

There are many factors to consider when it comes to creating landing pages to back up an email marketing campaign. Much will depend on, for instance, how the person arrives at the page, and each route will require different design factors. For instance, if they came via an online ad, you’ll know little about … READ MORE »

No One Got Rich By Giving Things Away

You can’t argue against it. It’s obvious that selling products at a loss does nothing for your ROI, at least not directly. Yet email marketing companies do it. Not only that, the most successful seem to do it more than the others. Therefore, they must have their reasons. For research purposes I subscribed to … READ MORE »

Multitask To Obtain Data On Subscribers

Having lots of subscribers to your email marketing lists might well give you the feeling that you’ve cracked it, but without detailed information on your subscribers, you cannot effectively segment your lists. If that’s a bit of a downer, don’t worry. There are some straightforward ways to gain data on them. The sign-up procedure … READ MORE »

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