Tag: email marketing lists

Triple Hits Hurting Opportunities

Apart from rising fuel price, the increase in the costs of imported goods and raw materials, and inflation leading to calls for higher wages, how is email marketing going for you? If you deal mainly with SMEs you must be aware of how the current situation is hurting them as much as us. The fact … READ MORE »

Key Takeaways From The ASA Annual Report

The recently published ASA Annual Report 2021 makes interesting reading for anyone engaged in marketing, and particularly so for email marketing as it shows the ASA’s intent with regard to legislation, and its enforcement. It gives a number of pages to its staff, although many, if not most, readers will ignore them, and page through … READ MORE »

Revolutionary Ideas Are Just An Exercise Away

The best thing we have going for email marketing is the immense amount of data we can obtain which makes it easier (I nearly said easy) to test any changes in our campaigns. It is the reason that so many companies are using email marketing, and, ironically, why we should consider trying something counter to … READ MORE »

Aphorisms Everyone Should Be Guided By

I love aphorisms; they give the impression of intelligence without all that tedious thinking. (That’s one of mine.) I spend hours online looking them up, undaunted by the fact that they’ll make little difference to how I’ll perform, but here are a few with particular relevance to email marketing. There are one or two general … READ MORE »

The Dangers Of Using Competitions

I’m a big supporter of using competitions in an email marketing campaign. The promise of reward can excite even the most laid back of us, especially when there is a significant prize, for instance, £5000. When a railway company (the railway) organised a competition as part of their “Build Back Better” promotion, they expected a … READ MORE »

Consider Abercrombie & Fitch Marketing Ideas

There’s a lot everyone in email marketing can learn from the saga of Abercrombie & Fitch, which went from being must-have to the most-hated retailer in the USA in seemingly no time. A&F were a phenomenon in my local mall, to the extent that security guards stood outside their entrance of a Friday evening and … READ MORE »

Use Every Interface To Generate Loyalty

I’ve just bought an item directly from the manufacturer. Unusually, I did not buy via an offer in a marketing email. I received an email acknowledgement of my order within an hour, which also gave a window for delivery and, also unusually, a rather comprehensive précis of the legislation covering consumer rights. I can’t remember … READ MORE »

Interrogate The Statistics When Targeting

After seeing some of the recently reported statistics regarding the intention of purchasers in the near future, we might think the days of being able to sell luxury items are over, certainly in the short term and maybe even the medium. Reuters recently quoted the chief executive of the British Retail Consortium, who said, “The … READ MORE »

10 Suggestions For Email Marketing Copy

Keep the hook at the top of your screen on a Post-It, in big bold type and keep looking at it. Know what you, or your boss, wants from the copy. More importantly, know what the subscribers to your email marketing list want and target them. Try to locate yourself somewhere quiet where interruptions will … READ MORE »

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