Tag: Email Marketing Software

I reckon it’s not bad

Testimonials are the most influential device you can use in an email marketing campaign. The only differences in the results of surveys is how high the percentage is of those who trust them. A quick internet search shows that 60% is not unusual. If they are so good, you might wonder why everyone doesn’t use … READ MORE »

Testimonials in email marketing

The vast majority of customers would trust a recommendation from a friend regarding a product we were considering buying. A lower but still significant majority of them would also trust recommendations of a third party. It makes sense to highlight what previous purchasers thought of your products. Testimonials are an unerused resource that is just … READ MORE »

Which offer to make

It is one of the most persistent conundrums of email marketing: whether to include the cost of shipping in the headline price. If subscribers think you are being less than completely honest with them then you will lose sales, but a competitive price is one of the main reasons people will continue reading.  UPS have … READ MORE »

The Consumer Rights Act 2015

The Consumer Rights Act (the Act) 2015 will come into force on 1 October this year. Its provisions will probably have a significant effect on those engaged in email marketing, especially with regards to contracts. For some, notably those selling digital content or using it in promotions, it will give rise to training requirements.  The … READ MORE »

A dozen pointers to a good e-newsletter

Learn from the criticisms of others. These are comments from subscribers to e-newsletters (from now on just newsletters) gleaned from forums and blogs. Some appear to contradict which merely means you have a choice. 1/ Clear, simple and short For a newsletter which arrives every morning containing a précis of, for instance, news of a … READ MORE »

E-Newsletters: Helpful or Harmful

E-newsletters, now newsletters, can be of tremendous assistance in an integrated email marketing campaign, as imaginative companies have discovered. Unfortunately, many publications fold after just a few issues and this can harm a company’s image in a number of ways. The problem publishers have is how to move their newsletter on, giving the subscribers what … READ MORE »

Review of cookie setting

Email marketing has depended on setting cookies, the text-file tags set on the computers of browsers of websites. They have many functions, the most important from our point of view being to obtain statistics for our email marketing software. To lose the ability to set them would seriously restrict our advantages over other forms of … READ MORE »

Cookie monsters threatening email marketing

The heading is not strictly descriptive of this article, something I would argue against in normal circumstances, but I couldn’t let such an opportunity pass. I knew you would realise I was talking about those little ‘tags’ that allow tracking of user activity on websites. Email marketing software depends to a great extent on them. … READ MORE »

Choice overload

I needed a new washing machine. Whilst this might not seem relevant to email marketing, stick with me for a while. Conforming to male stereotyping, I attacked the internet, becoming confused by the multiplicity of offerings in the various ’10 best . . . ’.  I caught myself considering a machine that only had a … READ MORE »

Email marketing and internal communication

The Metropolitan (London) police force were recently derided for publishing an internal document of instructions on what their officers and staff should consider when sending emails. This gave rise to much hilarity in daily papers, the suggestion being, it would appear, that officers should instinctively know such things. Few would argue with the suggestion that … READ MORE »

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