Tag: email marketing

The Penguin 4.0 update

Whilst not specific to email marketing, the latest update to the Google website ranking algorithm, Penguin 4.0, which went live on 23 September, will have a significant effect on website rankings if it delivers on its promise. It came before its published date, the press release was intended by Google to explain everything they wanted … READ MORE »

Yahoo!’s security breach & email marketing

500 million is just a number. It is so big that it is impossible to take in. It could be described as one person for every mile to the Moon but it would not explain the sheer quantity of victims. We might just as well say it’s a really big number. The news was widely … READ MORE »

The Yahoo! hacking & email marketing

From late December 2013 to early January 2014 advertisements on the yahoo.com website contained malware, or to use the company’s explanation, did not meet editorial guidelines. Malware can collect passwords, credit card numbers and other personal details. In effect, it spies on your computer activity. I remember the occasion with some degree of clarity as … READ MORE »

Believing in your price

The rush to the lowest possible price benefits no company. You need to work to a business plan that gives you a fair return, allows you to invest and to improve. There are companies that are in it for the short term and these can eat into your profits. I'm telling you nothing new of … READ MORE »

Improving user experience & email marketing

For a change, I’ll answer the question set by the title in the first paragraph: it will increase profits. There is much research available on the subject and the conclusions only disagree by how much improving user experience will benefit a company selling online. They all agree it is an essential. It sounds like something … READ MORE »

Personal email marketing

We’ve mentioned personalising your email marketing campaigns before on these pages, but there is a further step you can take that can provide a number of benefits. It requires careful planning. To be personal means opening the details of your business, or even private, life to a limited extent. It is a big step and … READ MORE »

Email marketing price wars

It is your worst nightmare. You’ve priced everything from planning to delivery, picked a price that is competitive but which still returns a reasonable profit, perhaps a little above your baseline to allow for ‘specials’, and your email marketing campaign is about to go live when you are undercut by a similar item from your … READ MORE »

Speaking personally

One way of keeping subscribers to your email marketing lists happy is to build a relationship with them. Not as easy as it sounds of course, and it doesn’t sound easy. One way is to be personal. You will be familiar with those companies which have a ‘face’ on their marketing emails and perhaps on … READ MORE »

Abandoned carts in email marketing

If a subscriber clicks through to a landing page, chooses a product and then abandons the cart, the good news is that the reasons for this are well known. Therefore you can make changes to reduce the failures. With over two thirds of carts being abandoned, if you retain an extra quarter you have increased … READ MORE »

Don’t fail at the last hurdle

I’ve been meaning to buy a new inkjet printer for a few weeks, my current one deciding not to print black. I tried everything. I’ve been using my photoprinter, but the inks are expensive and running low. So I’ve been waiting for an offer from one of the three IT email marketing lists I subscribe … READ MORE »

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