Tag: email marketing

Event Triggered Emails

Email marketing software will allow you to define the norm for the lifestyle of your typical subscriber so that you can, within limits, predict their behaviour. You can then intervene at opportune times to keep them purchasing. Like most things in email marketing you need to plan and measure so here are some ideas. 1. … READ MORE »

5 Ways to Get Personal in Email Marketing

Everyone agrees that personalising an email generates more sales and increases ROI. It is easy enough as a concept but with the high numbers on your email marketing lists, you cannot possibly treat everyone as an individual. However, there are simple steps you can take. 1. Call them by their preferred name A frequent question … READ MORE »

That Little Extra

The availability of free email marketing software means that most companies will make a bit of an effort when it comes to working out the best time of day and day of the week for sending their marketing emails. The good news is that few take the extra step of going for the best time … READ MORE »

Moving Targets

Ignore email marketing research. A great deal of money and time is invested in them and the conclusions can be extremely useful but whatever you do, don't base your next campaign on them. All research is historical. It is a record of what used to happen. Further, once the conclusions become general knowledge in the … READ MORE »

Image and Copy Check-list

Before starting out in e-mail marketing you need to accept one thing: nothing sells itself. If it did it would not be on your shelves. The marketing e-mail depends to a great extent on the words and images that it contains. Before giving the nod to the latest design there are a number of checks … READ MORE »

Data Protection Regulation Vote

I was wrong. I thought that the vote on the amendment to the proposed Data Protection Regulations put forward by the European Parliament's Civil Liberties Justice and Home Affairs Committee (LIBE), fronted by MEP J. Albrecht, would be close. However, the MEPs voted 621 to 10 in favour. The amendment has been heavily criticised, not … READ MORE »

Always Look On The Bright Side

You can normally find something positive to say when there are legislative changes for email marketing. However, you know you are struggling a bit when the best you can come up with is that it is not as bad as we feared. Earlier this month the European Parliament voted overwhelmingly in favour of the less … READ MORE »

8 Email Marketing Design Essentials

Designing a marketing email is a creative exercise and one that can be very fulfilling. With the quality of current email marketing templates there is not even the daunting prospect of the blank white screen at the start. Whilst the templates are simplicity itself to complete, there are some things to bear in mind. 1/ … READ MORE »

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