Tag: subscribers

8 Email Marketing Design Essentials

Designing a marketing email is a creative exercise and one that can be very fulfilling. With the quality of current email marketing templates there is not even the daunting prospect of the blank white screen at the start. Whilst the templates are simplicity itself to complete, there are some things to bear in mind. 1/ … READ MORE »

Experimenting Can Be Fun

One essential in e-mail marketing is continuous improvement. Sooner or later, and most probably sooner, your competitors will catch up with you, probably by the simple procedure of copying. What works for you now will, most likely, hold you back in the future. We have discussed the ‘Subject’ and ‘From’ lines recently but, of course, … READ MORE »

Attention Grabbing ‘Subject’ Lines

The design of the ‘Subject’ line in direct email marketing will depend on the recipient to a great extent. If we take a subscriber who has been on your email marketing list for some time and is a regular, if intermittent, purchaser, then you will be aware what excites their interest. For those who have … READ MORE »

8 Essential Considerations for the Perfect Email

Firstly, I'm not suggesting that there is such a thing as a universal email wizard that is perfect for all circumstances as your email marketing software will show that different people react differently. However, there are some universal considerations. If you take each one into account then you can create a marketing email that is … READ MORE »

Combating a High Unsubscribe Rate

If you have a spike in your unsubscribe rate, one that is not explained by your email marketing software, then it is time to be concerned. If you show that this spike is outside your normal variation then you need to take action. First the good news: if people are unsubscribing, at least they have … READ MORE »

The Unsubscribe Rate – A Horror Story

Obtaining addresses for an email marketing list is the most significant outlay in email marketing. Every one that you lose must hurt, so most of us pay a great deal of attention to the unsubscribe rate. If it increases unexpectedly we become worried. If it suddenly drops we frantically search for a reason. One of … READ MORE »

Christmas Gifts

I bought all my Christmas presents by the middle of November. I am sad that way. I have a system, a sort of headings method, where the range of possible gifts are whittled down and I end up with limited choices. This might seem to lack any emotional content but recipients do seem pleased with … READ MORE »

Look and Learn

I have a secret vice. I view YouTube more than I should. If I’m struggling for words, or, as in this case, looking for subject matter for an article, a brief dalliance on the website, or indeed one not so brief, is almost like a break from the computer. I justify this because there are … READ MORE »

Protect Yourself

We commented recently on here about the new ICO Guidance document¹ and have suggested that it is compulsory reading for anyone engaged in bulk email marketing. Most of its thrust is towards consent and it is reasonable to conclude that this signifies tighter control, and a restricted view, on what consent constitutes. We cannot say … READ MORE »

When ‘Double Opt-In’ is the Way To Go

When we are told by just about everybody that there should be no barriers to subscribers getting onto your email marketing list, there is something frighteningly counter-intuitive about the double opt-in. This is when you require a customer to confirm their initial subscription. It doesn’t take an awful lot of working out to realise that … READ MORE »

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