Email Copy

Describe Your Email Marketing Campaign

I used to edit a magazine. The layout, design, images and copy are there to encourage the person to read the article and become lost in it. It means, hopefully, that they will come back for more. The problem is that editors and graphic designers look at the page from their specific skills point of … READ MORE »

Plan Your Next Email Campaign In Stages

It should be exciting. You’ve got a pristine free email marketing template and you can do anything that will increase your ROI over the previous ones. Why is it so daunting? The number of stages to planning an email marketing campaign is a purely personal decision. Just work your way through the planning process, numbering … READ MORE »

Write Copy Your Subscribers Want To Read

Some years ago, when history was my main pastime, I belonged to a group which rented a rather well-known TV historian for a talk on the British Civil Wars. It was fascinating. However, the most memorable part was the post wine and finger buffet Q&A where, loosened by the rather decent vintage, the speaker wandered … READ MORE »

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