Email Data

Opportunism In email Marketing

You are, no doubt, wondering how marketing strategies will change due to Covid-19 and which direction you should take in planning email marketing campaigns. Histories will be written on the subject and, as they will all disagree, how can we hope to be definitive? The one thing you might consider is to check for trends … READ MORE »

How Much Do You Spend On Online Advertising?

It is probable that every email marketing company spends a not so inconsiderable proportion of its marketing budget on online adverts. Everyone else does. Its efficacy is supported by this fact and there’s the feeling that not to follow the crowd without evidence is the way to disaster. I’m part-way through Subprime Attention Crisis, by … READ MORE »

Focus On Behaviour When Segmenting

Forming opinions of people on limited information can lead to predictions which are way off. My son used to play rugby, and his team, up until the current Covid-19 crisis, was doing well in its level four division and hoping to build for a crack at promotion. The players in the first IV, which included … READ MORE »

ICO Guidance On Personal Health Data

With the end of Covid restrictions in sight, if you have good eyesight, you are probably feeling a little euphoric. Maybe your short-term problems are over. A return to normal-ish email marketing campaign planning is surely just around the corner. It’s not a return to the ‘old days’. There are a number of factors with … READ MORE »

Depend On The Returns From Your Data

At the risk of stating the obvious, not to mention adding to the problem, reports suggest that, despite the much heralded recent upturn, consumer confidence in February was still low. It is of obvious concern to us in email marketing, but there are positives in the reported success of the vaccination programme. Up until January this … READ MORE »

Make A Subscriber Stop Scanning Copy

I have few claims to fame, none of which have made me famous. I was attacked by a snake for about 50 minutes, which is very handy if the conversation dies at a dinner party. I, quite naturally you will agree, feel that this is something which deserves recognition even if it showed a level … READ MORE »

How To Re-Engage Lapsed Subscribers?

I know someone who works with a charity that tries to divert youths on the cusp of a life of crime. It is a worthy project, as I’m sure you will agree. The person in charge has described their intent as attempting to discover as much about each individual as possible and then to evolve … READ MORE »

Keep Your Data Up-To-Date

There was a small group of us youngsters around a table in the college canteen when the most flamboyantly dressed among us got up to go to class. A student said to the table at large, “He’s so cool. He doesn’t care what anyone thinks about the way he dresses.” She was wrong of course. … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS