Email Marketing

Email Marketing Blog by Wizemail

The ASA Focusses On Misleading Pricing

The Advertising Standards Agency could not be clearer in what they see as the adverts they will target. Recently, they have indulged themselves with actions against a number of advertisers where they believed the headline offer to be misleading. It is a warning for us in email marketing that risky behaviour needs to be thought … READ MORE »

Will Your Decision Making Change Post Covid?

Consumers are displaying higher confidence levels than anticipated, probably because of a feeling we are entering the final stages of post-Covid in this country. Whether the confidence is misplaced is open to argument. What is clear is that we should be taking advantage of the situation. We will have to make decisions based on little … READ MORE »

How To Write Impactive Email Marketing Copy

My English literature teacher did not like Ernest Hemingway. Even in those days, when he was all but eulogised, she found his machismo repellent and, as a hater of cruelty to animals, his love of bullfighting placed him, as far as she was concerned, beyond the pale. Yet she constantly praised his writing style. He … READ MORE »

Email Marketing In The Post-Covid World

Pick a number, any number as long as it is not higher than 100. Now put this number in front of the search criteria, Reasons People Buy. This rather unsubtle suggestion is to show that there are any number of triggers for people to buy a product or service you are selling. But you knew … READ MORE »

Post Covid Is The Time To Try Newsletters

Three of my favourite magazines have ceased publication in the last nine months, with the problems of Covid-19 and lockdowns identified as the cause. It brings the total over the last 14 months to four. Casual purchases, it would appear, by people browsing in newsagents was a significant proportion of their sales, plus the drop … READ MORE »

First Impressions Count In Email Marketing

If you are introduced to a stranger, you will probably have made some basic decisions about them before they talk with you. People give off messages even when they are silent. It’s called non-verbal communication and, given that a marketing email is not verbal, it is what we do every day, or at least every … READ MORE »

Can Body Language Help Email Marketing

It might seem a bit of a stretch to suggest body language can be useful in our craft, but read on. I used to teach communication methods to sceptical students. I would walk into the class, put up a flipchart onto the board and reveal the lesson’s title to expected moans and sounds of resignation. … READ MORE »

Be Clear About Price In Your Campaign

A couple of years ago I was going to buy a new car. Following my normal exhaustive procedure before spending out on big ticket objects, I checked the reviews from various sources, such as motoring magazines, eventually coming up with a shortlist of three vehicles from two manufacturers. It was then a visit to see … READ MORE »

Use Humour More Frequently In Email Marketing

It was rag week at a London teaching hospital and the behaviour of the student doctors encouraged you to avoid entering hospital unless absolutely necessary. One particular jape consisted of a skeleton tied to an automatic traffic signal, thumbing for a lift with a piece of cardboard reading Timbuktu around its neck. It caused traffic … READ MORE »

Changes To Subject Access Requests

Email marketing lists are the key to success in our business, but with them comes responsibilities which must be complied with under threat of legal penalty. But even strict compliance doesn’t mean there’ll be no problems. Some companies have experienced difficulties with regards to nuisance subject access requests (SARs) and the recent legal High Court … READ MORE »

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