Email Marketing

Email Marketing Blog by Wizemail

Continue Investing In Market Research

Market research budgets are, according to research, being restricted year-on-year and the Covid-19 pandemic has significantly increased this trend. For us it might be good news. If other companies, particularly competitors of yours, are changing their targets for investment, it almost always means that a gap will be opening for others to exploit. And it … READ MORE »

How To Use Fake Reviews To Your Benefit

Everyone reads the reviews and the star-ratings when deciding whether to buy one product over another, despite what they might tell you to the contrary. Yet we know many are suspect. We note the average ratings and then wander through the two- and one-star reports to see the reasons for the low scores. Should we … READ MORE »

SMEs Can Compete With Online Multinationals

There was a recent article in a consumer magazine on the performance of big multinationals which sell online. Certain differences were highlighted.  They included, but was not specific to, email marketing. It might seem, as you have just a few thousand subscribers, they have nothing to fear from you, and you have nothing to learn … READ MORE »

Convey Emotion To Your Subscribers

I had a revealing Zoom meeting with my elder daughter on Sunday. She was telling me about her recently single best friend whom she had been helping most of Saturday to pick a likely man from an internet dating site. It’s not my normal source of email marketing research, but it was revealing. She said … READ MORE »

Data Protection And The Transition Period

Data protection at the end of the transition period for SMEs   Guidance and resources to help businesses and organisations better prepare for data protection compliance if we leave without an adequacy decision. The UK left the EU on 31 January 2020. There is now a transition period until 31 December 2020 while the UK … READ MORE »

Inform Your Subscribers During Lockdown

Over the last couple of days, I’ve received a number of marketing emails offering advice and suggestions for help during the lockdown in England. Some appeared hurried and most were generic. I can see the, rather obvious, intent of such offers as helpfulness brings its own reward. By being constructive and offering good advice they … READ MORE »

How Altruism Can Gain New Subscribers

The ICO has been very strict with regards to profiteering from Covid-19 response and lockdowns. Tell a lie in a marketing email and you are in the crosshairs. That should not stop you from experimenting with ways of gaining an advantage because of lockdown and people’s wish for more dependable information. Google is a ready … READ MORE »

Have Your KPIs Changed Since The Lockdown?

I have heard it said that the biggest problem with email marketing is the fact that everything can be measured. It probably seems counter intuitive. Yet it was the same with desktop publishing when all of a sudden a multitude of typefaces and fonts were available and publishers seemed to want to use them all … READ MORE »

Encourage New Customers To Subscribe

It would appear that most companies have seen an increase in online sales since the Covid-19 pandemic started. While there does seem to be some variation in the actual figure, it seems clear that many people have tried online purchasing for the first time as a means of overcoming lockdown. How many new online customers … READ MORE »

Productive Words To Use In A Subject Line

The Subject Line has more than one function. It needs to catch the attention of our subscribers to our email marketing lists without putting them off with sensationalism. It has to intrigue, excite and encourage. The marketing email that is not opened is a waste of effort, so much depends on the Subject Line. Some … READ MORE »

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