Email Marketing

Email Marketing Blog by Wizemail

Improving user experience & email marketing

For a change, I’ll answer the question set by the title in the first paragraph: it will increase profits. There is much research available on the subject and the conclusions only disagree by how much improving user experience will benefit a company selling online. They all agree it is an essential. It sounds like something … READ MORE »

Personal email marketing

We’ve mentioned personalising your email marketing campaigns before on these pages, but there is a further step you can take that can provide a number of benefits. It requires careful planning. To be personal means opening the details of your business, or even private, life to a limited extent. It is a big step and … READ MORE »

Email marketing price wars

It is your worst nightmare. You’ve priced everything from planning to delivery, picked a price that is competitive but which still returns a reasonable profit, perhaps a little above your baseline to allow for ‘specials’, and your email marketing campaign is about to go live when you are undercut by a similar item from your … READ MORE »

Speaking personally

One way of keeping subscribers to your email marketing lists happy is to build a relationship with them. Not as easy as it sounds of course, and it doesn’t sound easy. One way is to be personal. You will be familiar with those companies which have a ‘face’ on their marketing emails and perhaps on … READ MORE »

Abandoned carts in email marketing

If a subscriber clicks through to a landing page, chooses a product and then abandons the cart, the good news is that the reasons for this are well known. Therefore you can make changes to reduce the failures. With over two thirds of carts being abandoned, if you retain an extra quarter you have increased … READ MORE »

Don’t fail at the last hurdle

I’ve been meaning to buy a new inkjet printer for a few weeks, my current one deciding not to print black. I tried everything. I’ve been using my photoprinter, but the inks are expensive and running low. So I’ve been waiting for an offer from one of the three IT email marketing lists I subscribe … READ MORE »

Literally email marketing

There have been a couple of cases before the Advertising Standards Authority (ASA) recently which concern the use of absolute qualifications in advertising. Whilst neither relates directly to email marketing, there are lessons we can learn. A betting company, one which has been mentioned before on these pages, suggested in a TV advert that an … READ MORE »

Don’t upset anyone

Professor Higgins said in Pygmalion that every time a man opens his mouth he irritates someone. It goes for email marketing as well. You cannot satisfy everyone and you will therefore lose a certain percentage of potential subscribers by a casual, ill-judged phrase. In those cases where a few tweaks can lower that percentage, it … READ MORE »

Email Marketing, a short history

23 August marks the accepted 25th anniversary of the World Wide Web being open to the public, Tim Berners-Lee starting a revolution that will be a subject of study for school children in years to come. We cannot describe the syllabus in detail as it is changing as you read. When Amazon opened business on … READ MORE »

Promises in an email marketing campaign

My son plays rugby union. He is second row which means he needs to be athletic with lots of muscle. He’s 6’3”, weighs 115 kgs, yet has little fat on his body. He’s a big guy. I was driving him and three of the tight five back from an away match when we saw a … READ MORE »

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