Tag: Brexit

The New Normal For Email Marketing

There’s no way to sugar this pill; much of your email marketing data, secured over many campaigns, and the basis for your business, is probably out of date. It’s not useless, though. Far from it. The post-Covid and post-Brexit marketing world comes with changes for us. The success of email marketing is in its data, … READ MORE »

Will Your Decision Making Change Post Covid?

Consumers are displaying higher confidence levels than anticipated, probably because of a feeling we are entering the final stages of post-Covid in this country. Whether the confidence is misplaced is open to argument. What is clear is that we should be taking advantage of the situation. We will have to make decisions based on little … READ MORE »

Post Brexit Changes To Email Marketing?

Having downtime due to lockdown, I did my annual clear-out of emails and documents I had saved over the past three years. In normal circumstances, I check each individually to see which is still relevant, but this time it was over quickly. Anything before December 2020 was deleted as it was of no practical use. … READ MORE »

How To Export In The Post Brexit World

The Biblical quotation, “For now we see through a glass, darkly;”, nicely described the situation for email marketing immediately post-Brexit. Whether or not it has delivered is of little consequence to us at the moment as all we want to know is how to deal with the day-to-day reality of trading not only with the … READ MORE »

Solve All Your Problems One At A Time

One of my office managers was superb at her role but had one hang-up; she enforced on staff a regime of doing one thing at a time. If she saw someone in the office simultaneously typing and answering the phone, she would take control, perhaps by taking over the phone call, much to the staff … READ MORE »

Advice In The Post Transition Period

Whatever the results of the negotiations for the end of the transition period, we will have to manage the fallout. One problem for those giving advice is that the situation varies from company to company, product to product and from domestic to international. SMEs are probably going to be the hardest hit. Many depend on … READ MORE »

Data Protection And The Transition Period

Data protection at the end of the transition period for SMEs   Guidance and resources to help businesses and organisations better prepare for data protection compliance if we leave without an adequacy decision. The UK left the EU on 31 January 2020. There is now a transition period until 31 December 2020 while the UK … READ MORE »

How Will Brexit Change Email Marketing Norms?

The last day of January is when we will leave the EU. It is, whatever your wishes, a momentous day, not only politically, but many suggest there might be a threat to business interests, including email marketing. When the EU signs off the Withdrawal Agreement there will be an interval that has been called the Transition … READ MORE »

Advice for SME’s with the approach of Brexit

It is with a degree of embarrassment I admit to publishing, about a year ago, a calendar on the countdown to Brexit. The idea was to point out what small and medium sized email marketing companies needed to do to ensure a smooth transition. My only defence is that I was not the only person … READ MORE »

Brexit – Government help and advice

At the time of writing, there was no clear cut decision as to the nature of Brexit, whether it would go ahead on 31 October, or at all. Whatever your thoughts on the matter, and how it will affect email marketing, now is not the time to wait for clarification. The Government has, on https://www.gov.uk/brexit#business, … READ MORE »

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