Tag: email lists

Hacking and email marketing

The last few weeks have not been entirely successful for Sony. Firstly they were subject to a high-level hack, reported frequently as a cyber attack, and then gamers were unable to access their website over the Christmas period. This is of concern for those with email marketing lists. In their last issue of the year, … READ MORE »

Getting up close and personal

I’ve got four children and four grandchildren. I’m not sure which group takes up most of my time overall, although the one with chickenpox has a clear lead at the moment. I enjoy looking after the kids but find it a bit of an effort, which tends to make it more worthwhile. What’s that got … READ MORE »

17 Basics for designing an email newsletter

Everyone loves a list, here's one with 17 basics for designing your email newsletter. Ensure the From Address is the one you always use for your email marketing. The Subject Line should make it clear that it is your newsletter (not a sales message/advert). When opened, the newsletter should have a similar appearance to your marketing emails but … READ MORE »

Blown to one corner of the world

We’ve had a wander around which details are needed for an effective database without being in any way specific. Perhaps now is the time to define the nature of the email data you need. The answer is simple enough: it varies. Whilst a common generic name for what we do could be called bulk email … READ MORE »

What’s in a blog?

I follow a dozen or so blogs. Most are for online businesses in general and email marketing in particular, and two cover sport, specifically rugby union. I don't know where this puts me on the national average, but I often think reading them takes up too much time. Yet I continue to click on them. … READ MORE »

Using a Website to Gain Subscribers

The most cost-effective way of collecting subscribers to an email marketing list is via a website. Once set up, the systems and automated sign-up forms require little or no monitoring over and above checking on figures. The keywords here, though, are largely QUALITY CONTENT. The one thing essential to gaining subscribers using this method is … READ MORE »

Using SEO to gather subscribers

If I am asked about the details of Google search engine algorithms I paraphrase the late, great Douglas Adams: “If anyone discovers the reasoning behind them, they will be replaced by something even more bizarre and inexplicable. Many believe this has already happened.” The changes a year or so ago to the search engine’s systems … READ MORE »

Guidelines for Data Controllers

The Information Commissioner’s Office (ICO) has just issued timely advice in the form of Guidelines (see below for link) with regards to the duties and responsibilities of data controllers (controllers) and data processors (processors) which is especially pertinent for those engaged in email marketing. The Guide contains a considerable amount of information on the differences … READ MORE »

Incentives for Signing up to Your Email List

There is a temptation when planning a campaign to gain subscribers to your email marketing list, to wander down to the stock room to see what is not moving and then picking that as the offer. But if nobody wanted it when it was new why should they be overcome with desire now that it … READ MORE »

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