Tag: Email Marketing Campaign

What’s on your website?

I haven’t always been in email marketing. I started out in the ad-setting department of a local weekly newspaper. The easier part of my job was to take rough notes from a client and convert it into copy. The harder part was to get the proofs accepted by my boss. Once, when unwisely voicing my … READ MORE »

Indirect uses of email

Email marketing isn’t all about selling. The vast majority is, of course, but not all. The most popular way of using such emails to reduce churn, the most common being the ‘just checking in’ kind. I think I should make one thing clear though; I’m no fan of such emails, mainly because they don’t work. … READ MORE »

What to do when they stop responding?

There is something really irritating about some not replying as expected. It harks back to when I was just beyond the pimply youth age. There’s the phone call that doesn’t come, despite protestations of a lovely evening and a promise to call you. Not much I ever did seemed to be an answer then and … READ MORE »

Child safety in a digital world

Rumours can hurt your email marketing campaign. Whilst whether Freddie Starr did indeed eat a hamster might not concern everyone, when we are told that our kettles are spying on us as they are connected to the internet, can we dismiss it as easily? After all, there are microphones and video cameras in children’s toys. … READ MORE »

12 ways to beat writer’s block

The worst thing for someone trying to create copy for the next email marketing campaign is a blank Word document. It seems to say, ‘Come on, see if you can beat me.’ It is the bane of many creative writers. Having a deadline only puts pressure on the author and so makes the situation worse. … READ MORE »

How to keep children safe at Christmas?

Those on your email marketing lists will have a certain degree of trust in your company, almost by definition. If you are deceitful there is always the unsubscribe button to show their dissatisfaction. So how much emphasis should you place on any inherent risks with a product you sell? There has been a lot in … READ MORE »

There’s no such things as writer’s block

Just because something has a name does not mean it exists. If you stare at a blank word processor document with your mind just as unpopulated don’t blame it on writer’s block. You wouldn’t start out on a journey without ensuring you know the route, so don’t do it when copy writing for an email … READ MORE »

Keeping ahead in mobile email marketing

Email marketing is just like having children; as one problem is solved another is revealed. We all know than mobiles are the main medium for opening emails so we can be confident that we should design our websites and emails for mobile devices. Unfortunately such a significant change means that all the truths that have … READ MORE »

Putting people off buying

I subscribe to a variety of email marketing lists purely for research purposes; some professional, some not so much. I’ve occasionally bought an item and this means I share the frustrations of the buying public when I come across poor designs and procedures. It makes me wonder how these companies continue in business. It is … READ MORE »

Abandoned shopping carts

Your email marketing campaign is a triumph. Your click-through rate is the best you’ve ever had. Yet it was all wasted because of the high number of abandoned shopping carts. Don’t despair; most problems are easily fixed and with some careful changes your rate could drop considerably. A report suggests the average rate of abandonment … READ MORE »

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Tag: Email Marketing Campaign

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