Tag: Email Marketing Campaign

Is there a perfect typeface for email marketing?

Is now the right time for you to change the branding for your email marketing campaigns? There should always be a reason for change, but given the number of free email marketing templates you have available, if you have been running with the same old predictable appearance for email after email, that is probably reason … READ MORE »

Email marketing and the rise of veganism

The first thing to do is not panic. The figures suggest that just 3% of the adult population is vegan. However, the numbers are increasing, and you should monitor how they change. Tesco’s own brand of vegan foods, rather oddly named Wicked Kitchen, has been going for over a year. It proudly states on its … READ MORE »

Targeting your campaign using age alone

I have a neighbour who is 67. He’s grey-haired, a bit overweight and is often seen pushing his youngest grandchild around in a wheelchair. This year he will drive in a motor race for the first time. He says that he’s not your typical grandad, but then, no one is. We use many ways to … READ MORE »

white space is the secret of email marketing 

The Japanese word Ma confounds reason. Online you will find multiple translations, some of which contradict one another. There is a general consensus that can be summed up as the gap between objects can be as important as the objects themselves. This is useful to bear in mind when designing an email marketing campaign. Given … READ MORE »

The Perfect Candid Shot For Your Campaign

There’s no oxymoron in planning a candid image. Pictures that are praised for being spontaneous are normally the creation of a patient photographer. If you want to generate a specific emotion in those on your email marketing list, an image that appears natural has an edge. When picking a stock image or organising one yourself, … READ MORE »

Methods Of Cyber Criminals In Email Marketing

I have always suggested looking to specialities outside of email marketing to see how they operate. Many use methods that we can usefully learn from. Let’s take what might seem a bold step further and see how criminals use emails in their activities. I’m not, of course, suggesting we indulge in any unlawful activity. However, … READ MORE »

Brexit: Reassure Your Customers

The Brexit vote on 12 March was critical. It is likely to have an effect on business opportunities, your ROI and how you run your email marketing campaigns. Regardless of what happens from now on, it is a watershed moment for all of us. It will give your customers a great deal of concern for … READ MORE »

The best way to use video in email marketing

It will probably come as no surprise to you that video is making great inroads in email marketing. It was the latest thing a couple of years ago and to a certain extent still is. It’s not always a good idea to just jump on a bandwagon, but now it has become established, you might … READ MORE »

Using videos to reinforce trust

As a means of supporting any campaign, video ticks all the boxes. Whether being used on a website or for email marketing, used properly there is little doubt that it is a most effective way of hitting targets. There’s a caveat though; it must be used with care and restraint. All content is not equal … READ MORE »

Using testimonial videos in email marketing

We all search through reviews when subscribing to an email marketing list or considering buying a product from a new supplier. After all, there are some real crooks out there.  One of the most compelling forms of review is a testimonial where the person allows their name to be used. How much better is a … READ MORE »

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