Tag: email marketing lists

Consider Abercrombie & Fitch Marketing Ideas

There’s a lot everyone in email marketing can learn from the saga of Abercrombie & Fitch, which went from being must-have to the most-hated retailer in the USA in seemingly no time. A&F were a phenomenon in my local mall, to the extent that security guards stood outside their entrance of a Friday evening and … READ MORE »

Use Every Interface To Generate Loyalty

I’ve just bought an item directly from the manufacturer. Unusually, I did not buy via an offer in a marketing email. I received an email acknowledgement of my order within an hour, which also gave a window for delivery and, also unusually, a rather comprehensive précis of the legislation covering consumer rights. I can’t remember … READ MORE »

Interrogate The Statistics When Targeting

After seeing some of the recently reported statistics regarding the intention of purchasers in the near future, we might think the days of being able to sell luxury items are over, certainly in the short term and maybe even the medium. Reuters recently quoted the chief executive of the British Retail Consortium, who said, “The … READ MORE »

10 Suggestions For Email Marketing Copy

Keep the hook at the top of your screen on a Post-It, in big bold type and keep looking at it. Know what you, or your boss, wants from the copy. More importantly, know what the subscribers to your email marketing list want and target them. Try to locate yourself somewhere quiet where interruptions will … READ MORE »

Manage The Threat To Email Marketing Lists

We recently covered the ICO advice regarding ransomware. We mentioned the severe penalties for a breach of data and also how those on your email marketing lists might react. Many suggest the latter puts the former in the shade. In order to help you protect your data as far as possible, the NCSC has issued … READ MORE »

Suspect The Agreed Truths Of Email Marketing

It’s one of the most repeated rules of testing in email marketing; only test one criterion at a time. If you test two, the results are no longer statistically clear and precise, which is the what makes testing such an essential tool. Do it properly and you know. Anything else is a guess and will … READ MORE »

What Has Dune To Do With Subject Lines?

Choosing the best subject line for an email marketing campaign is a critical decision. If you go for bland, you’ll upset none of your subscribers although, of course, you won’t interest any of them either. If your subscribers don’t open the email, all your efforts are wasted. An effective subject line can intrigue, engage, entice … READ MORE »

Asking the right email marketing questions

I’m no politician. However, if I’m asked how to stop customers unsubscribing from email marketing lists, I will answer a completely different question. It’s the one you really want the answer to. You can’t stop people unsubscribing. The legislation controlling email marketing is quite explicit on the point and requires us to facilitate those who … READ MORE »

The Biggest Danger To Every Company

I attended – those were the days – a two-day seminar which was headlined as ways to avoid the habitual problems of SMEs. The various mistakes made by other companies were covered. It had particular relevance to email marketing as it focused on data security. Let me put you out of your misery with regards … READ MORE »

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