Tag: email marketing lists

Write Copy Your Subscribers Want To Read

Some years ago, when history was my main pastime, I belonged to a group which rented a rather well-known TV historian for a talk on the British Civil Wars. It was fascinating. However, the most memorable part was the post wine and finger buffet Q&A where, loosened by the rather decent vintage, the speaker wandered … READ MORE »

Improve Your Email Marketing Performance

Writers block is when you look at an empty document and have no idea what you are going to write. Nothing comes to you. It’s not particularly uncommon and most writers have developed methods to overcome the difficulty of pressing the first key. If you’re dissatisfied with your overall performance or just want to improve … READ MORE »

Think Like A Subscriber

The strength of email marketing is how much we know about our subscribers due to the considerable data we hold on them. It’s no good on its own. It has to be used and it has to be exploited, otherwise we’re just like any other form of marketing. My company had a new area manager, … READ MORE »

The ASA Focusses On Misleading Pricing

The Advertising Standards Agency could not be clearer in what they see as the adverts they will target. Recently, they have indulged themselves with actions against a number of advertisers where they believed the headline offer to be misleading. It is a warning for us in email marketing that risky behaviour needs to be thought … READ MORE »

Will Your Decision Making Change Post Covid?

Consumers are displaying higher confidence levels than anticipated, probably because of a feeling we are entering the final stages of post-Covid in this country. Whether the confidence is misplaced is open to argument. What is clear is that we should be taking advantage of the situation. We will have to make decisions based on little … READ MORE »

Email Marketing In The Post-Covid World

Pick a number, any number as long as it is not higher than 100. Now put this number in front of the search criteria, Reasons People Buy. This rather unsubtle suggestion is to show that there are any number of triggers for people to buy a product or service you are selling. But you knew … READ MORE »

Post Covid Is The Time To Try Newsletters

Three of my favourite magazines have ceased publication in the last nine months, with the problems of Covid-19 and lockdowns identified as the cause. It brings the total over the last 14 months to four. Casual purchases, it would appear, by people browsing in newsagents was a significant proportion of their sales, plus the drop … READ MORE »

Opportunism In email Marketing

You are, no doubt, wondering how marketing strategies will change due to Covid-19 and which direction you should take in planning email marketing campaigns. Histories will be written on the subject and, as they will all disagree, how can we hope to be definitive? The one thing you might consider is to check for trends … READ MORE »

Go Beyond Simple Email Marketing Metrics

If we want to succeed and sell, we need to garner as much data on the subscribers to our email marketing lists as we can. It’s hardly something that will be a revelation to you, but what you might find surprising is that there is a significant danger of depending on one metric. In other … READ MORE »

How Much Do You Spend On Online Advertising?

It is probable that every email marketing company spends a not so inconsiderable proportion of its marketing budget on online adverts. Everyone else does. Its efficacy is supported by this fact and there’s the feeling that not to follow the crowd without evidence is the way to disaster. I’m part-way through Subprime Attention Crisis, by … READ MORE »

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