Tag: email marketing

Confused By The Data Returns During Lockdown

Many things have changed over the past few weeks. It has caused significant problems across swathes of this country’s business life, so it seems a bit selfish to complain of difficulties with data returns. They require management though. Experimenting with sending times has become one of the stalwarts of split testing in an email marketing … READ MORE »

Points To Consider About Coronavirus

I read more marketing emails than most people. Research can be fascinating, fun and revealing although every now and again it becomes wearing, irritating and frustrating. I’ve learned that there are a number of lazy norms that many marketing emails conform to. And it is hurting sales. Here are my observations from the last three … READ MORE »

What Voice To Use For Worried Subscribers

What to say on your marketing emails and enewsletters is, as always, down to what your data dictates. How to say it might have changed. The Coronovirus pandemic has, it seems, changed just about everything else. However, there are some dos and don’ts. The first thing to do is not mention Coronovirus, and never, ever … READ MORE »

Organise Systems For Easing Restrictions

Easter was a time to forget all about Coronavirus, as well as email marketing of course, and reaffirm family bonds. That’s what I normally do. This year has been significantly different, mainly because my family stayed away. We stayed connected though. When the lockdown started we all logged onto Zoom, the conferencing software, and enjoyed … READ MORE »

Post Coronavirus Exit Strategy

The government assures us that now is not the time to plan their exit strategy as there are too many variables. Others might think that, for small and medium sized businesses, now is the time to work out what you want to do, and what you need to do. Email marketing lends itself to home … READ MORE »

Using A Blog To Support Your Email Campaigns

The best way of ensuring success of an email marketing campaign is to provide a solution to a problem that your subscribers have. It’s a basic tenet. You are telling them that you understand their difficulties, and, after some thought, have come up with a solution for them. Not only do they buy from you, … READ MORE »

Be A Source Of Information On Coronavirus

Everyone will be concerned about the effects of Coronavirus on their businesses. There are all sorts of untested changes that they’ll be putting in place and many will be confused as to the effectiveness and legality of them. You could help them. They are looking for the most up to date, and dependable information available … READ MORE »

Don’t Change Procedures During Covid19

Do you remember the pre-Christmas TV advert for the exercise bike? You probably will if you frequently use social media. It was slated as sexist, the assumption being that the man wanted his partner to get fit. My younger daughter-in-law was bemused. She’d have loved to have one, but the family finances enforced other priorities. … READ MORE »

Emotion Is Still The Biggest Motivator

There’s no argument against the biggest factor in people buying, from marketing emails to visits to superstores, is emotion. All the evidence supports it. If you don’t focus on it as the main motivator of your subscribers, you are missing out financially. It is just as important in the present crisis, if not more so. … READ MORE »

What To Say About Coronavirus In Your Emails

It’s the question that many email marketing companies are pondering; how to respond to the threat of Coronavirus. Ignoring it has a lot of attraction. You won’t be wrong in your conclusions, but then you might give the impression that you don’t care about your subscribers. My inbox has been inundated with Subject Lines that … READ MORE »

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