Email Campaign Management

Top Tips for the Best Squeeze Pages

Let’s explain the jargon first of all: a squeeze page is a landing page, the specific intent of which is to get people to sign-up to your email marketing list. What makes a good squeeze page will vary depending on product and company to a significant extent although there are some universal truths. 1. Keep … READ MORE »

Keep Squeezing

Email marketing consists of a series of critical stages: getting the email opened, getting the person to buy, keeping them happy enough to ignore the unsubscribe box. Despite its vital importance, the squeeze page, the landing page for signing up to an email marking list, seems to get less attention than it should, which is … READ MORE »

Look and Learn

I have a secret vice. I view YouTube more than I should. If I’m struggling for words, or, as in this case, looking for subject matter for an article, a brief dalliance on the website, or indeed one not so brief, is almost like a break from the computer. I justify this because there are … READ MORE »

Time Out

We have mentioned the Information Commissioner’s Office (ICO) Guidance on here before, and will do so again. It contains fundamental changes for bulk email marketing and the most important of these is how the ICO will view consent in future. No longer will consent be ongoing, not that it was ever open-ended before, but now … READ MORE »

Vaguely Specific

What anyone preparing a marketing email needs to know is the difference between opinion and fact. You will want to entice customers into buying, or even just reading, the email by telling them just how good your product is. Lurking at the back of your mind will be the knowledge that one of the subscribers … READ MORE »

Counting Down

It was my birthday a few days ago. I’ve reached the age when I don’t really want to remember how many years have passed but I had no chance of forgetting. When I opened my inbox there were dozens of reminders. Various programmes generated the auto responses, particularly email marketing software. Whilst I appreciated the … READ MORE »

Time to Prepare

The Consumer Contracts (Information, Cancellation and Additional Payments) Regulations 2013 (The ConCon Regs) will come into force sometime in the New Year and the format will have implications for bulk email marketing in both practice and presentation. It should be noted that some things have remained the same, although will now come under The ConCon … READ MORE »

A Personal Diatribe

One target you should have, and on every email marketing campaign, is to keep those on your email marketing list happy. They should welcome your emails and open them with anticipation. It seems strange, therefore, that so many companies ignore the most basic sensible systems. Let’s go through some of the most frequent mistakes as … READ MORE »

Changing My Habits

I received an email a week or so ago from a software company I regularly buy from, although in a desultory fashion. I like the way their various applications integrate. It’s not the cheapest out there, but far from the dearest. I subscribe to their bulk email marketing list but this email stood out from … READ MORE »

When ‘Double Opt-In’ is the Way To Go

When we are told by just about everybody that there should be no barriers to subscribers getting onto your email marketing list, there is something frighteningly counter-intuitive about the double opt-in. This is when you require a customer to confirm their initial subscription. It doesn’t take an awful lot of working out to realise that … READ MORE »

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