Email Marketing

Email Marketing Blog by Wizemail

What GDPR requires for portable data?

Every email marketing company should know the difference between personal data and portable data. One you should avoid transporting, the other is mandatory to send if requested.  The GDPR allows individuals to demand and reuse their personal data for their own purposes. The premise is that they might want to transfer their data to another … READ MORE »

Can anyone in email marketing trust Google?

Over the years Google has been more than willing to point out what shortcuts, or ‘cheats’, will lower SEO rankings. Everyone in online sales, as well as email marketing, will hear rumours of such developments and demand that the content manager ‘does something’. Protests that the only thing that matters is results are ignored. Enough … READ MORE »

Processing your email marketing lists & GDPR

You may have missed the £120,000 fine awarded against the Kensington and Chelsea council for improper disclosure of the personal details of nearly 1000 residents. The illegal act wasn’t deliberate but as a result of ignorance of an individual. If you’ve got email marketing lists then beware. For instance, the regulations around portable data are … READ MORE »

Use words customers respond to

There are two main ways to use words in an email marketing campaign: you can convince by logic or you can persuade by emotion. They are not mutually exclusive and this makes it all too easy to become unfocused. For instance, you might be selling household security devices, such as alarms. You could be logical … READ MORE »

Pick words for an email marketing campaign

Words are powerful, or so it says in a TV advert for a newspaper. They should be picked with . . . well, there’s the point of the advert. They put a series of words which are synonyms and decide on the most appropriate. This is what you should be doing in every email marketing … READ MORE »

GDPR & permissions for email marketing lists

At least, not quite too late. If you haven’t obtained new permissions in order to conform to the GPDR then there’s no time to waste. Don’t panic, but do start now. You need to contact all those on your email marketing lists. You could segment them, using the best method of contact as the criterion.  … READ MORE »

Not time to lose; GDPR and email marketing

I’ve had some strange emails over the last week or so. Some are ostensibly email marketing, others are newsletters, and most of these have been generated by the need to check my permissions. This is cutting it fine. There is a variation of forms of enquiries. One, from a company which I subscribe to their … READ MORE »

Email marketing copywriters; be nice to them

Everyone is a writer in the same way that everyone is a plumber. You turn on a tap and water comes out. That’s cool. However, if you fail to secure a compression joint the same thing happens only in the wrong place. That’s writing for you. Writing for an email marketing campaign is not easy … READ MORE »

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