Tag: Email Marketing Campaign

What is the latest email marketing idea?

There’s a simple answer to the question, but let’s leave it for a few moments and consider the difficulties of coming up with some revolutionary inspiration that will put your latest email marketing campaign into the vanguard. Most writers are asked where they get their ideas from and the answer often disappoints. Mostly it is … READ MORE »

Testing your click-through rate

There’s only one way of assessing the overall success of an email marketing campaign and that is by the return on investment. It’s the only metric that matters. However, you need to concentrate on the details rather than go for changes to the total.  The function of a marketing email is to get your subscribers … READ MORE »

Use words customers respond to

There are two main ways to use words in an email marketing campaign: you can convince by logic or you can persuade by emotion. They are not mutually exclusive and this makes it all too easy to become unfocused. For instance, you might be selling household security devices, such as alarms. You could be logical … READ MORE »

Pick words for an email marketing campaign

Words are powerful, or so it says in a TV advert for a newspaper. They should be picked with . . . well, there’s the point of the advert. They put a series of words which are synonyms and decide on the most appropriate. This is what you should be doing in every email marketing … READ MORE »

Email marketing copywriters; be nice to them

Everyone is a writer in the same way that everyone is a plumber. You turn on a tap and water comes out. That’s cool. However, if you fail to secure a compression joint the same thing happens only in the wrong place. That’s writing for you. Writing for an email marketing campaign is not easy … READ MORE »

Support your writers

If your company is ambitious then you will have someone who is the dedicated writer for email marketing campaigns. This might be someone remote although many are now opting for in-house. Whilst writers are not delicate, they are a big investment so to get your money’s worth, take care of them. The first step in … READ MORE »

Targeted imagery in email marketing

When I was a young, aspiring writer I knew the first names of editors but was frightened of using them. My rejection rate gradually dropped as I fathomed what each one favoured. I was targeting my submissions before email marketing was invented. My next step was to predict the style of image each editor would … READ MORE »

Constraints on images

With the majority of emails being opened first on mobile devices your first reaction might be not to bother with images in an email marketing campaign. If they are not going to be looked at, there’s no point in them being there. We all know, though, that images sell. Is it worth the effort to … READ MORE »

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