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How To Differentiate Between Subscribers

We must accept one point: everyone is an individual. It’s impossible to decant them into specific compartments. Segmenting your email marketing lists is not simple, but can be accurate and worthwhile. I’ve often referred to the old-time sales staff who would be in face-to-face contact with the customer, and have used their techniques as an … READ MORE »

Don’t Try To Predict Email Marketing Trends

I always do it, despite knowing there is no benefit. I learn nothing, it doesn’t improve my email marketing performance, and it does nothing for my mood, yet every year I go over any predictions I made the previous January. I do manage to drag something from it. 2021 consisted of a series of incidents … READ MORE »

Making Your Email Marketing More Accessible

I was told by a specialist eyesight doctor there’s a degree of concern with regards the sight ability of youngsters today. A number of universities have discovered that many of their students have increasing levels of accessibility needs. It has obvious implications for email marketing. The causes for this impairment is currently in dispute, but … READ MORE »

Working With Influencers In Email Marketing

We recently mentioned influencer marketing. When I read an article suggesting ‘Influencers are going nowhere’ I had to read on. It became clear that the author meant that influencer marketing is likely to become a significant trend for email marketing in 2022. Don’t get left behind. There are significant benefits with using an influencer. Having … READ MORE »

The Statistics For Customer Retention

I have a weakness. Just to reassure you, I’m not after sympathy, help or anything that requires assistance from a reader. It’s a confession, a sort of explanation for something which I should, at my age, be able to control. I am a sucker for State of Marketing Reports, especially those regarding email marketing. I … READ MORE »

The Effective Use Of Video In Email Marketing

We recently covered some reasons for trying video in email marketing, particularly noting its increase in popularity over recent years. If you think it will be useful for you, now is the time to jump. It’s not without its dangers. Many companies new to the use of video, particularly where it is placed on a … READ MORE »

It’s Time To Include Videos In Email Campaigns

It’s been predicted for some years that video would become a feature of email marketing and website content, and you’d no doubt be a little wary of any suggestion that it has eventually arrived. It has arrived, eventually. The current situation gives a clue as to why. The theory is lockdowns and working from home, … READ MORE »

Don’t Tell Your Subscribers To Look Elsewhere

I’m firmly of the opinion that you can learn more from what you do right than from email marketing mistakes, and looking at the methods of those companies that have been successful is the way to go. Mind you, sometimes you just have to highlight the errors. At the end of November, I received an … READ MORE »

Profiling Subscribers Like The Detectives

Lockdown has meant I’m seeing more true-crime programmes on TV. I get excited when the detective gradually hones in on the offender by using all the tools of his trade, including, on occasion, a profiler. We do of the same in email marketing. Another description of profiling is building a persona. We tend to have … READ MORE »

Is It Worth Jumping On The Bandwagon?

Bandwagon is normally used as a pejorative. It contains contempt for those who can’t think for themselves and instead merely follow others. There was a talk by a chap who thought he’d cracked the system when, in a previous recession, competing shops around his closed, leaving him as the only retail outlet selling his particular … READ MORE »

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