Email Analysis

Segment your email marketing lists differently

It is all too easy to use the same old metrics when segmenting your email marketing lists. After all, the way you slice them has worked in the past, and you are testing them all the time. They obviously work but the question to ask yourself is whether they could be better. Many of the … READ MORE »

Using outsourced images in email marketing

We all believe that the perfect image will make an otherwise mediocre email marketing campaign but the truth is that most people will glance at one in the same way they will scan-read the text. It is unfortunate that this does not mean any old picture will do. Whilst it is unlikely your images will … READ MORE »

Ensuring visitors to your website remain there

Your email marketing campaigns must be integrated. Failing to use all your available resources is a recipe for being an also-ran. One of your greatest assets for all sorts of reasons is your website, or if you are a bit canny, websites. We all know the main reason browsers abandon websites: slow to load, too … READ MORE »

What is the latest email marketing idea?

There’s a simple answer to the question, but let’s leave it for a few moments and consider the difficulties of coming up with some revolutionary inspiration that will put your latest email marketing campaign into the vanguard. Most writers are asked where they get their ideas from and the answer often disappoints. Mostly it is … READ MORE »

Thinking outside the email marketing box

There’s probably a saying, no doubt wrongly attributed to the Chinese, that if you think the same as everyone around you, they and you are wrong. (I’ve Googled without success.) Whilst it is a bit shallow, there’s more than a grain of truth in it. It especially goes for email marketing. I’m a great believer … READ MORE »

Check your email and landing page design

On advanced motorcycling courses riders are taught to have a final look, over their shoulder or along a road, before performing a manoeuvre. This is called, without any over-dramatisation, the life-saver. A final check of a marketing email or landing page is somewhat similar. Go through it systematically. It is all too easy to become … READ MORE »

A quick way to check email marketing copy

Whether you have a professional copy writer or you do it in-house, you should always complete a final check of a marketing email, and landing page come to that, before going live. There is one fail-safe way of doing so. I used to check official documentation, material that might go before a court or be … READ MORE »

Newsletters support your marketing campaigns

Just as Thor thought that every problem in the world could be solved by hitting it with a big hammer, those who think newsletters are a good idea tend to suggest that they solve most of your email marketing problems. Whilst out of the two, the latter has more evidence to support it, the fact … READ MORE »

Ways not to ruin a marketing email: #1 – jargon

After reading this paragraph, you might wonder what car mechanics has to do with email marketing lists, but all will be revealed later. I was researching an article on servicing classic cars and was shadowing a mechanic replacing a steering box. He had placed the components he’d removed on a bench I was standing by. … READ MORE »

Say no to newsletters

We’ve said it before but that’s no reason for not saying it again. Email marketing is about exploiting all forms of interaction with your customers, actual or potential. Social media, forums, websites, counters etc should all be used to support email marketing. You might notice I’ve left out newsletters. Successful newsletters require a lot of … READ MORE »

EMAIL MARKETING FREE TRIAL

Email Marketing