Email Campaign Management

Is the design of your marketing email poor?

Then ask yourself these five questions. 1/ Is the design the same as you were using a year ago? Subscribers like familiarity and feel reassured when they recognise that the email comes from someone they trust. It can be sufficient to keep the banner and logo more or less that same for some time, but … READ MORE »

There is no excuse for an ugly marketing email

Way back, when I was a graphic design student, I had an instructor who used a phrase that every student dreaded. It was said in English with a heavy German accept: “There is no excuse for ugly.” It wasn’t particularly helpful with regards to specifics, but it made his feelings apparent, as were one’s chances … READ MORE »

Technical video matters

It isn't often that one can promise a definite yes or no in email marketing, so it comes as a bit of a disappointment to realise that just a year ago, the answer as to whether to embed video in an email was a definite no. Now some mobiles allow autorun, it is more of … READ MORE »

Technical considerations & video

The planning is complete, the video is made, and the only decision is what to do with it. The most frequently asked questions are: 1/ Do I embed it in the email? A year or so ago, the answer would have been no. As many email clients did not support video, it was clearly a … READ MORE »

Taking risks

We have mentioned the ASA's Copy Advice Team a number of times, our suggestion being that it is sensible to follow their advice. It would appear that Protein World is either not a follower of this blog or chose to ignore it. Everyone remotely involved in advertising must have heard of the poster campaign they … READ MORE »

Ready for a viral email marketing campaign?

You are almost certainly aware of Protein World’s Are You Beach Body Ready? advertising campaign. It is the most talked about and controversial, the two often going together, poster of the year. Unlike the country at large, the Advertising Standards Authority (ASA) were already familiar with the company, having considered and upheld at least nine … READ MORE »

How to use video in a marketing email

What is stopping you opting for video in your next email marketing campaign? Is it the new skills, all the hassle or just not knowing what to do? Don’t worry; it is as simple and straightforward as adding a picture. A video should not be an add-on, dropped in at the last moment to fill … READ MORE »

Video in email marketing Vol.2

So you want to try a video in your next email marketing campaign. Good choice, but one that requires a bit of planning. The decision to include video in the email should be made in the early stages. Trying to make it fit further into the planning process will ensure it deflects from its purpose. … READ MORE »

Video in email marketing

By the time you read this, one of my videos, used for search engine optimisation of a website, will hit 10,000 views. Whilst this might not seem a great deal in comparison with overall statistics for the site, the route by which people come to it generates completions. When costs of production are taken into … READ MORE »

Video revolution in email marketing

The promised flood of video in all things email has been a long time coming and has not yet arrived, much to the frustration of the pundits who promised it would. There are the first glimmerings though. The reason for the current take-up is probably the suggestion that video gives a significant increase in click-throughs … READ MORE »

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