Email Campaign Management

How To Re-Engage Lapsed Subscribers?

I know someone who works with a charity that tries to divert youths on the cusp of a life of crime. It is a worthy project, as I’m sure you will agree. The person in charge has described their intent as attempting to discover as much about each individual as possible and then to evolve … READ MORE »

Should You Go For A Humorous Subject Line?

Sir Robert Mark was the first Commissioner of the Metropolitan Police to work his way up from a foot-patrolling constable to the top police job in the country, a fact that he was, quite rightly, proud of. He certainly repeated it often enough. He suggested to his publisher that the title of his autobiography should … READ MORE »

Ensuring Your Subject Lines Stand Out

I’ve recently received a marketing email from Amazon offering 80 books at £1 each, this despite many of them being offered for 99p. Why not ‘under £1’ in the Subject Line? Moving on, Amazon email marketing is not an unending source of inspiration, but then they probably feel they don’t have to be as the … READ MORE »

Pre-header Text Is The Cinderella Of Email

You might well have noticed a certain lack of professionalism regarding the use of pre-headers in email marketing being shown by the giants in the business. Yet their effective use can, and probably will, increase open rates dramatically. If you don’t plan your pre-headers carefully you are losing sales and therefore profits. I know I … READ MORE »

Encourage Ideas Even If They’re Off-The-Wall

I used to work with a company where a mistake at middle management level could end a career. It was a deliberate policy, the hope being to ensure only those who never made errors were promoted. That’s not how it turned out. Those who ended up pristine were either the best at covering their mistakes … READ MORE »

The Key To Success Is To Give Something Away

There has been a trend in the emails and newsletters over recent weeks, particularly noticeable since the start of the New Year, that shows there might be a sense of desperation in some companies. I’m getting marketing emails that are nothing more than adverts for websites. In other words, I’m given lists of products but … READ MORE »

Percentage Reduction or Price Reduction?

According to a television news programme, one of the major high street retailers is considering doing away with percentages when referring to reductions in pricing. It was not over the whole range; just about 50%. A quick perusal of their website shows that they haven’t yet entered wholeheartedly into a review of their price reductions. … READ MORE »

Solve All Your Problems One At A Time

One of my office managers was superb at her role but had one hang-up; she enforced on staff a regime of doing one thing at a time. If she saw someone in the office simultaneously typing and answering the phone, she would take control, perhaps by taking over the phone call, much to the staff … READ MORE »

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