Email Data

Whatever you want, email marketing can do it for you

What is your next email marketing campaign going to do for you? Will it just be selling a product that you need to move? If so, then you are missing one of the strengths of email marketing. Whilst many will say that each email marketing campaign should focus on one aspect and one aspect … READ MORE »

How to gather information on subscribers

Just think what you could do if the amount of information you have on your friends is replicated in the data you have on the subscribers to your email marketing list. Those who are close to you might have told you their likes, but you gained most of the information watching them. The details we … READ MORE »

Generating metrics for segmentation

We all could do with more metrics for segmentation in email marketing campaigns. You might well feel frustrated at the rate at which the information comes to you. However, there are ways to encourage subscribers to give you more information. There are, I am informed, two types of people who buy software: those who consider what … READ MORE »

Segmenting email marketing lists: the basics

It is the one thing that unites us all; all of us who are successful that is. If you don’t segment your email marketing lists you are condemning yourself to lower returns on your investment. One of the most frequently asked questions is how to go about it and, like much in email marketing, the answer … READ MORE »

Segment your email marketing lists differently

It is all too easy to use the same old metrics when segmenting your email marketing lists. After all, the way you slice them has worked in the past, and you are testing them all the time. They obviously work but the question to ask yourself is whether they could be better. Many of the … READ MORE »

What is the latest email marketing idea?

There’s a simple answer to the question, but let’s leave it for a few moments and consider the difficulties of coming up with some revolutionary inspiration that will put your latest email marketing campaign into the vanguard. Most writers are asked where they get their ideas from and the answer often disappoints. Mostly it is … READ MORE »

Thinking outside the email marketing box

There’s probably a saying, no doubt wrongly attributed to the Chinese, that if you think the same as everyone around you, they and you are wrong. (I’ve Googled without success.) Whilst it is a bit shallow, there’s more than a grain of truth in it. It especially goes for email marketing. I’m a great believer … READ MORE »

Ways not to ruin a marketing email: #1 – jargon

After reading this paragraph, you might wonder what car mechanics has to do with email marketing lists, but all will be revealed later. I was researching an article on servicing classic cars and was shadowing a mechanic replacing a steering box. He had placed the components he’d removed on a bench I was standing by. … READ MORE »

When to use jargon in email marketing

There are many who suggest you should never use jargon in a marketing email as it can put off the less knowledgeable. To a certain extent this is good advice. Jargon has its uses and in many ways is indispensable when needing to reduce copy wordage. The General Data Protection Regulations takes five words and … READ MORE »

How to start segmenting email marketing lists

It wasn’t a surprise to discover in a recent report that roughly half of email marketing companies do not segment their email marketing lists. However, it did come as a disappointment. It might be, of course, that some of these companies operate in a niche market and their subscribers come from a very specific pool, … READ MORE »

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