Email Design

Can Body Language Help Email Marketing

It might seem a bit of a stretch to suggest body language can be useful in our craft, but read on. I used to teach communication methods to sceptical students. I would walk into the class, put up a flipchart onto the board and reveal the lesson’s title to expected moans and sounds of resignation. … READ MORE »

Customers Can Relate To Realism

Some years ago, too many to count, I had a girlfriend who was, oh so many suggested, out of my league. When I introduced her to my father he said that there was obviously more to me that he’d discovered. Still, the attack on my self-confidence was a small price to pay. Her smile is … READ MORE »

Will The High Street Ever Recover?

It would seem that most consumers feel that the high street has changed for ever and it will not return to what it was pre-Covid-19. In an online magazine, dated 23 January 2020, there was the headline, ‘With so many shops closing, will the UK high street ever recover?’ If you can remember back that … READ MORE »

Convey Emotion To Your Subscribers

I had a revealing Zoom meeting with my elder daughter on Sunday. She was telling me about her recently single best friend whom she had been helping most of Saturday to pick a likely man from an internet dating site. It’s not my normal source of email marketing research, but it was revealing. She said … READ MORE »

Will The New Lockdowns Impact Email Marketing

I'm telling you nothing you didn't already know when I say that the Prime Minister's latest press conference is worrying for anyone engaged in email marketing, not to mention the rest of the business community. I always try to see the bright side at such times but I, probably like you, am struggling to do … READ MORE »

Words Should Encourage Emotion

Saying, for instance, Northern France can be entrancing might influence a potential holiday maker, but how much better is it to have a Monet picture of his time in the area? ‘Water skiing is fun!’ is a bald statement of fact, but an image of a wave being pushed up by someone dressed in just … READ MORE »

Optimum Number Of Words For A Landing Page

It's a question that is often asked. Should there be as few as were on the marketing email or is now the time to try and convince by overwhelming the subscriber with facts? The answer is simple enough. As in most things to do with email marketing, there is no optimum; it depends. I've recently received … READ MORE »

Landing Page Copy Should Reassure Subscribers

Your marketing email has performed well and a subscriber has clicked through to the landing page. From here on in you can only mess it up. You should remember that nothing is over until money has changed hands, and just because the subscriber has shown an interest does not mean they will complete. You’ve still … READ MORE »

Landing Page Images; Expansion Not Repetition

Many email marketing companies use the same image, or one very similar, on the landing page as on the marketing email, yet normally opt for different copy for the change in function. This shows one of two truths: either the original image or the one on the landing page is not optimal. They have different … READ MORE »

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