Tag: Covid19

Make Use Of Your Historic Data

We all want to know if the pandemic and lockdowns have damaged email marketing. After all, we need to be fully aware how it has affected our businesses.    The first thing to concern us is whether we should change our methods. Most reports suggest that subscribers’ behaviour was modified to cope with each crisis, … READ MORE »

Will Your Decision Making Change Post Covid?

Consumers are displaying higher confidence levels than anticipated, probably because of a feeling we are entering the final stages of post-Covid in this country. Whether the confidence is misplaced is open to argument. What is clear is that we should be taking advantage of the situation. We will have to make decisions based on little … READ MORE »

Do You Depend On Experts?

I used to work for a large, non-email marketing, company that was under considerable public scrutiny as it was often the source of quite startling headlines. Senior staff were demoted sideways if their department was the target. Fault was an inconsequence. I was given the task in coming up with a defence in the, rather … READ MORE »

Email Marketing Benchmarking Post Lockdown

Benchmarks are great for improving our email marketing performance. They provide us with a means of comparison which are both reassuring and provide an indication of where we can improve. The target of us all is to beat our competitors. However, the statistics are only useful if they are accurate and with the current lack … READ MORE »

Will Your Demographic Change Post Lockdown

The subscribers to your email marketing list suffered under the coronavirus pandemic and government lockdown. You have a choice. You can obviously retrench and work to those who have suffered least and you believe will probably continue buying, or you can try to reach your old level or may be even expand your customer base. … READ MORE »

What To Include In End Of Lockdown Email

If you have an inbox, it will come as no shock when I tell you that mine is creaking under the weight of Covid-19 related emails. I don’t want or need to be asked ‘How are you?’ any more. I can understand that companies want to appear as if they are concerned, or doing their … READ MORE »

Points To Consider About Coronavirus

I read more marketing emails than most people. Research can be fascinating, fun and revealing although every now and again it becomes wearing, irritating and frustrating. I’ve learned that there are a number of lazy norms that many marketing emails conform to. And it is hurting sales. Here are my observations from the last three … READ MORE »

Organise Systems For Easing Restrictions

Easter was a time to forget all about Coronavirus, as well as email marketing of course, and reaffirm family bonds. That’s what I normally do. This year has been significantly different, mainly because my family stayed away. We stayed connected though. When the lockdown started we all logged onto Zoom, the conferencing software, and enjoyed … READ MORE »

Post Coronavirus Exit Strategy

The government assures us that now is not the time to plan their exit strategy as there are too many variables. Others might think that, for small and medium sized businesses, now is the time to work out what you want to do, and what you need to do. Email marketing lends itself to home … READ MORE »

Be A Source Of Information On Coronavirus

Everyone will be concerned about the effects of Coronavirus on their businesses. There are all sorts of untested changes that they’ll be putting in place and many will be confused as to the effectiveness and legality of them. You could help them. They are looking for the most up to date, and dependable information available … READ MORE »

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