Tag: Social Media

Advertising Standards Authority Brexit Bulk Email Marketing Click-through Committee of Advertising Practice Coronavirus Covid-19 Covid19 Data Protection Act 1998 Data Segmentation Direct Email Marketing DPA dynamic content email campaign management email content email copy Email Data email design email lists email marketing Email Marketing Campaign email marketing campaigns email marketing list email marketing lists Email Marketing Software GDPR General Data Protection Regulation ICO Information Commissioners Office Landing Page Legal Open rates Personalisation quality content Return On Investment ROI Return on investment segmentation SEO sign-up form Social Media Spam Split Testing Subject Line subscribers triggered email

Keep your subscribers coming back for more

We recently gave some ideas on gaining subscribers to your email marketing lists. Here are six ways to ensure they stay and continue to buy. 1/ Respond to loyalty This means more than just discounts and including them in generous email marketing campaigns, although don’t ignore coupons and special reductions. It can be much more … READ MORE »

This entry was posted in Email Analysis, Email Data, Email Marketing and tagged email marketing lists, Email Marketing Subscribers, Engagement, Loyalty Programme, Personalisation, Social Media on February 4, 2019

Advertise for free and gain subscribers

One of the requirements of email marketing is to give things away. It is the single most effective tool for gaining subscribers to an email marketing list. It’s refreshing to know that there are lots of free ways for us to access advertising to increase our return on investment. There are methods that you are, … READ MORE »

This entry was posted in Email Analysis, Email Campaign Management, Email Marketing, Uncategorized and tagged Advertising, email marketing, Social Media, subscribers on January 9, 2019

Can anyone in email marketing trust Google?

Over the years Google has been more than willing to point out what shortcuts, or ‘cheats’, will lower SEO rankings. Everyone in online sales, as well as email marketing, will hear rumours of such developments and demand that the content manager ‘does something’. Protests that the only thing that matters is results are ignored. Enough … READ MORE »

This entry was posted in Email Marketing and tagged SEO, Social Media on May 22, 2018

What use are social media shares?

Whilst, as Google tells us, shares on social media do not directly affect SEO ranking, they do have positive effects. Not only that, they can increase your email marketing lists. You will see that most blogs and articles on websites have share buttons for social media. You might be wondering what could the benefits possibly … READ MORE »

This entry was posted in Email Marketing and tagged email design, email marketing, SEO, Social Media on May 18, 2018

How will email marketing develop in 2018?

One of the most remarkable trends over recent years, and which intensified in 2017, is the way that consumers have taken to new technology. No post Christmas lunch snooze for me. There was chatting to some of my family in Kyoto for a while, then moving westwards to Lucerne for a magnificent live view of … READ MORE »

This entry was posted in Email Automation, Email Design, Email Marketing and tagged email design, email lists, email marketing, Personalisation, Social Media on January 8, 2018

Email marketing design for mobiles

Recently we covered the changing nature of how emails are read. No longer are customers sitting at desks but are now pushing their way onto trains while they check their inboxes. We need to design marketing emails to cope with the new reality. What is required is not just responsive emails, although that is an … READ MORE »

This entry was posted in Email Design, Email Marketing and tagged email design, email lists, Email Marketing Software, Social Media on December 6, 2017

Email marketing or social media?

Neither is mutually exclusive of course. You can do both. It is better to ask whether you should or not. If things in the email marketing world are going well for you, expansion might be something you are considering. If so, then branching out into social media will be an option. The rewards can be … READ MORE »

This entry was posted in Email Marketing and tagged email marketing, ROI Return on investment, Social Media on November 6, 2017

Do you really want to chance social media?

When used in support of email marketing a well-planned social media initiative can give a good return on investment. You will have seen the limitation though; it must be well planned. Let’s look at the process a little critically. Ask yourself: 1/ Can we afford it? Whilst it might look all but free on the … READ MORE »

This entry was posted in Email Marketing and tagged email lists, Email Marketing Software, ROI Return on investment, Social Media on November 2, 2017

Is a blog useful for email marketing?

Why should you bother with a blog? After all, it takes time and effort, both of which eat into profit and email marketing is all about eliminating useless frills. You probably have other initiatives just waiting for the opportunity to prove themselves. A blog on its own can bring visitors to your website which is, … READ MORE »

This entry was posted in Email Marketing and tagged email lists, Email Marketing Software, quality content, Social Media, subscribers on October 24, 2017

Content Marketing

You might think that email marketing is difficult enough without wandering into the realms of another form of marketing. However, if you have a website, you are there already. Content marketing is nothing more than managing what’s in your website and what you publish elsewhere, such as social media. The norm is that content is … READ MORE »

This entry was posted in Email Marketing and tagged email lists, Email Marketing Software, quality content, Social Media, subscribers on October 19, 2017

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